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Consumers plan to keep spending on entertainment, study finds

By Kimberly Maul, 21 April 09, 10:35

, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found

Wicked Fashions skates to back-to-school promotions

By Alexandra Bruell, 14 April 09, 10:58

David Strumeier, SVP of marketing, licensing, and new business development at Wicked. We decided ... Southpole, WhiteTag, and A.Prodigee. Marketing initiatives for the new line also include a billboard ...

State Farm rolls out red carpet for Latin Music Awards

By Kimberly Maul, 17 March 09, 10:44

experience. "We're hitting five major markets, which include Miami, New York, Chicago, Los Angeles ... on Fleishman-Hillard to handle PR and media relations in each local market, building buzz around the events ... ." At malls in the target markets, celebrity stylist Angie Escamilla will be on hand to help with makeup ...

Diesel launches largest store with recession-minded initiative

By Alexandra Bruell, 19 February 09, 10:51

. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign ... According to Diesel US CEO Steve Birkhold, Renzo Rosso, the company's founder, recognizes the value of PR and marketing and has increased its spend. In a time of economic difficulty, Renzo Rosso believes now is the time to makes sure we clearly communicate what our brand stands for and what ...

McCafe makes Fashion Week debut

By Alexandra Bruell, 12 February 09, 08:27

, senior manager of US media relations at McDonald's. Sofia Therios, director of US marketing at McDonald ... marketing campaign. ...

Mattel hopes Barbie's 50th resonates with three generations

By Alexandra Bruell, 05 February 09, 10:46

EL SEGUNDO, CA: Mattel has launched an integrated marketing campaign to promote Barbie as a symbol ... marketing Barbie-branded products for the anniversary include Stila cosmetics, Bloomingdales, and interior ...

AT&T partners with Lil' Wayne for social media outreach

By Kimberly Maul, 30 January 09, 10:28

, director of national marketing for AT T. "We want to resonate with them, so they know we have the best ...

Teen Vogue to open holiday "Haute Spot"

By Alexandra Bruell, 07 November 08, 10:14

of marketing at the magazine. She added that the concept, a departure from the typical teen magazine mall tour, is all about viral marketing to reach young women, millennials, and teens via the blogosphere ...

Fleishman acquires Paul Wilmot Comms

By Alexandra Bruell, 10 September 08, 10:30

that Paul [Wilmot's] history in entertainment and PWC's experience in consumer luxury marketing complemented ... will continue to operate independently while the agencies will work to expand the brand to other markets ... within Fleishman offices in those markets. ...

Wicked Fashions increases efforts for back-to-school

By Alexandra Bruell, 05 September 08, 10:20

It is employing social media, viral, and traditional methods, including Web campaigns, in-store events, educational programs, and community outreach. The company is working with AOR Think PR on wardrobe placement and media efforts. David Strumeier, SVP of marketing, licensing, and new business ...