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Toyota aligns Venza crossover with pet market

By Nicole Zerillo, 19 February 09, 10:53

TORRANCE, CA: Toyota Motor Corp. is aligning one of its new brands with the pet market ... , marketing communications PR manager at Toyota. Dog Park Days, the company's ride and drive program ...

Amtrak honors Pullman Porters place in history

By Kimberly Maul, 11 February 09, 10:50

in the general market, African-American market, and travel industry. "In each case, we found ...

Big Three continue comms push, aided by numerous agencies

By Nicole Zerillo, 15 December 08, 11:10

in the Detroit market, because it is not an one-industry shop. Stratacomm's DC-based public affairs ... projects. That's not a surprise. Most of the things we work on fall under marketing and sales ... to further market some of our other competencies, like interactive media and research. ...

AutoTrader looks for a home run in 'Drive to a New Start' campaign

By Kimberly Maul, 28 July 08, 11:10

to leverage its sports marketing. "For the longest time, our company has been known as a used car site," said ... listings from individuals as well as dealers. "But this year, all of our marketing is aimed at pushing ...

General Motors' reviews PR function

By Nicole Zerillo, 21 July 08, 11:25

that the consolidation and cutting of the sales and marketing budgets means that GM's internal PR team might also receive ... products, and the challenges [we face]," said Kelly Cusinato, GM manager, advertising and marketing communications. Although GM's marketing and PR are separate departments with their own leadership and budgets ...

PBP teams with H&K on electric-car initiative

By Ted McKenna, 25 January 08, 11:13

to accommodate many different participants, he explained. We re creating a global brand, with its first market ...

A good use of energy

By Tanya Lewis, 29 October 07, 01:33

energy markets and energy policy. We brought a different point of view about what constituted effective ... trying to help [stakeholders] understand the reality of the global energy market and to focus on energy ... of energy markets, Chevron has engaged the media, as well. Last year, the company conducted Follow ...

Markey calls for more commitment to 'green'

By Ted McKenna, 04 October 07, 05:37

marketing opportunity, said Markey, given that leaders on college campuses today are actively pushing ...

Enterprise embraces the environment

By Michael Bush, 01 October 07, 01:20

ads. Holly Campbell, AVP of marketing communications, says Enterprise just launched a 29-week print ... , Avis/Budget, Dollar-Thrifty PR/Marketing Budget: Undisclosed Key Trade Titles: Auto Rental News ... , VP comms; Steve Smith, CMO; Christy Conrad, AVP of PR; Holly Campbell, AVP of marcomms Marketing ...