Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 2161 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Candie's banks on Britney Spears' comeback for new campaign

By Alexandra Bruell, 08 April 09, 10:52

multifaceted marketing campaign starring Britney Spears.

Reebok hopes to inspire with new Cirque du Soleil workout

By Alexandria Bruell, 10 March 09, 11:32

CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product ... with the new routine, which will appear in fitness clubs in several markets such as Equinox Fitness in New Yor ... , and LaForce Stevens on the initiative. Marketing budget was not disclosed. ...

Wal-Mart set to woo 'Twilight' fans

By Nicole Zerillo, 09 March 09, 11:01

BENTONVILLE, AR: Wal-Mart's marketing plan to prepare for the DVD release of the popular romance ... Events for the DVD's release, which is from , will begin late the night of March 20 across Wal-Mart's national markets, and will be promoted with the support of its national agency Edelman, according to Melissa O'Brien, Wal-Mart senior manager of PR and brand reputation. O'Brien noted via e-mail that Wal ...

Mattel hopes Barbie's 50th resonates with three generations

By Alexandra Bruell, 05 February 09, 10:46

EL SEGUNDO, CA: Mattel has launched an integrated marketing campaign to promote Barbie as a symbol ... marketing Barbie-branded products for the anniversary include Stila cosmetics, Bloomingdales, and interior ...

Whirlpool awards brand portfolio to Peppercom

By Nicole Zerillo, 20 January 09, 10:30

the combined marketing budget. We were looking for synergies in the last quarter of 2008, she said. We ... after former director of marketing and PR brand portfolio Audrey Reed-Granger's recent resignation ...

Consumers researching purchase decisions on own, Penn, Schoen study finds

By Frank Washkuch, 15 January 09, 10:58

the study demonstrates that marketers and PR professionals must target consumers at the Web destinations ...

Reebok opens pop-up on Bowery

By Alexandra Bruell, 21 November 08, 10:30

media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...

Teen Vogue to open holiday "Haute Spot"

By Alexandra Bruell, 07 November 08, 10:14

of marketing at the magazine. She added that the concept, a departure from the typical teen magazine mall tour, is all about viral marketing to reach young women, millennials, and teens via the blogosphere ...

Starbucks focuses on community with (RED)

By Kimberly Maul, 05 November 08, 05:33

PR for the multiyear partnership with (RED), which works to eliminate AIDS in Africa, includes traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed ...

Companies highlight value-based offerings during financial turmoil

By Nicole Zerillo, 28 October 08, 10:27

campaign that asks Who's Bailing You Out? Chief marketing and innovation officer Mark Chmiel said its integrated effort is based on concerns noted in market research that began in late summer when the company ... , it stopped using PR and advertising to promote the program. It is now bringing back efforts to market its ...