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Chevron taps Ogilvy PR for downstream business

By Aarti Shah, 25 November 08, 11:08

and marketing communications.

BP's first lifestyle campaign showcases 'healthy' gasoline

By Nicole Zerillo, 31 July 08, 06:00

of five years to create brand awareness and excitement, said Linda Bartman, marketing communications ... phase will target 39 key markets, east of the Rockies, where the gas provider is located, from July ... the remaining markets for the gas beginning in July 2009. The company tapped three athletes over the age of 30 ...

A good use of energy

By Tanya Lewis, 29 October 07, 01:33

energy markets and energy policy. We brought a different point of view about what constituted effective ... trying to help [stakeholders] understand the reality of the global energy market and to focus on energy ... of energy markets, Chevron has engaged the media, as well. Last year, the company conducted Follow ...

The spirit of generosity

By Tonya Garcia, 22 October 07, 01:29

Relations Cause Survey was conducted at a time when CSR, cause-related marketing, and just plain old good ... president. But as we continue as a society, we don t look at everything in the world of marketing ... questioned 143 marketers, 52.4% of which reported that their companies engage in cause-branding programs ...

Holiday campaign touts iVillage's green message

By Randi Schmelzer, 10 October 07, 10:43

To celebrate the holiday season, the female-focused media hub will launch environmentally friendly editorial content across its network of communities, said Mary Beth Gonzalez, New York-based VP of sales marketing at iVillage. The effort is a cross-network extension of iVillage s iGoGreen community, which ...

Markey calls for more commitment to 'green'

By Ted McKenna, 04 October 07, 05:37

marketing opportunity, said Markey, given that leaders on college campuses today are actively pushing ...

Hollywood turns a deeper shade of green

By Randi Schmelzer, 01 October 07, 01:45

Movie studios are slowly incorporating environmental messages into mainstream film marketing. ... in movie marketing and PR campaigns is still an emerging practice, but it s one with enormous potential ... about environmental awareness were not apparent in marketing efforts. But to many moviegoers ... . That allowed the studio to use the DVD release as a marketing tool to subtly inform viewers who might ...

Enterprise embraces the environment

By Michael Bush, 01 October 07, 01:20

ads. Holly Campbell, AVP of marketing communications, says Enterprise just launched a 29-week print ... , Avis/Budget, Dollar-Thrifty PR/Marketing Budget: Undisclosed Key Trade Titles: Auto Rental News ... , VP comms; Steve Smith, CMO; Christy Conrad, AVP of PR; Holly Campbell, AVP of marcomms Marketing ...

Sustainable walk must match talk

By Michael Kempner, 01 October 07, 01:18

messaging, packaging, and marketing. The upside is that this shows that businesses are responding ... , but then emits environmentally toxic aerosol into the air, the product cannot and should not be marketed as green ...

Partners in change

By Keith O'Brien, 01 October 07, 01:22

Winfrey - a marketing boon for a company that had only begun contemplating its business plan in January ... at the beginning and the word Nau.com at the end. But the company doesn t pursue marketing in the traditional ... , and marketing. [Consumers] hear green hype and buzz - a lot of the surveys show consumers know ...