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CollegeClickTV.com begins awareness effort

By Frank Washkuch, 10 November 08, 10:20

Ericho Communications , whose president, Eric Yaverbaum is a partner in the venture, is pitching radio, consumer publications, media and marketing trade titles, as well as blogs that cover individual colleges, to promote the Web site and a survey of college students the site conducted prior to the November ...

PBS introduces an online community for educators

By Frank Washkuch, 10 July 08, 11:12

market for teachers to be-come involved in the [Teachers Connect] community." Dando said 10 ...

A good use of energy

By Tanya Lewis, 29 October 07, 01:33

energy markets and energy policy. We brought a different point of view about what constituted effective ... trying to help [stakeholders] understand the reality of the global energy market and to focus on energy ... of energy markets, Chevron has engaged the media, as well. Last year, the company conducted Follow ...

NuStep success story helps build business leads at expo

By Randi Schmelzer, 23 October 07, 12:17

- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active

Positive thinking

By Tonya Garcia, 22 October 07, 01:45

, and media professionals to discuss the state of cause marketing and its future. ... marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing and communications, March of Dimes Jennifer Maher, VP, marketing and corporate alliances, Make-A-Wish Foundation ...

The spirit of generosity

By Tonya Garcia, 22 October 07, 01:29

Relations Cause Survey was conducted at a time when CSR, cause-related marketing, and just plain old good ... president. But as we continue as a society, we don t look at everything in the world of marketing ... questioned 143 marketers, 52.4% of which reported that their companies engage in cause-branding programs ...

Begin adds student perspective to Babson PR

By Tonya Garcia, 08 October 07, 01:54

rankings] as a reference, says Gene Begin, undergraduate school marketing director at Babson. We [aren t ... and was promoted twice while still a student. He has filled the marketing director s role since July 2006. I fell ... -present Mktg. director, undergraduate school, Babson College July 2005-June 2006 Marketing manager ...

Hollywood turns a deeper shade of green

By Randi Schmelzer, 01 October 07, 01:45

Movie studios are slowly incorporating environmental messages into mainstream film marketing. ... in movie marketing and PR campaigns is still an emerging practice, but it s one with enormous potential ... about environmental awareness were not apparent in marketing efforts. But to many moviegoers ... . That allowed the studio to use the DVD release as a marketing tool to subtly inform viewers who might ...

Enterprise embraces the environment

By Michael Bush, 01 October 07, 01:20

ads. Holly Campbell, AVP of marketing communications, says Enterprise just launched a 29-week print ... , Avis/Budget, Dollar-Thrifty PR/Marketing Budget: Undisclosed Key Trade Titles: Auto Rental News ... , VP comms; Steve Smith, CMO; Christy Conrad, AVP of PR; Holly Campbell, AVP of marcomms Marketing ...

CU seeks comms plan for global warming push

By Hamilton Nolan, 13 September 07, 06:13

The PCAP is a university-led initiative to bring the global warming issue to the forefront of the presidential campaigns. David Turner, CU purchasing agent in charge of the RFP, said its budget is undetermined. The scope of the work includes design and content work on the group s Web site and marketing ...