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Water conservation focus of local CA campaign

By Kimberly Maul, 23 October 08, 10:48

The Olivenhain Municipal Water District (OMWD), which serves the 48 square miles of North San Diego County, launched a water conservation education campaign on October 13, with help from PR and marketing firm Cook Schmid. "We have water restrictions, and we were having trouble getting the message ...

Nonprofits team up to help public reduce its gas usage

By Ted McKenna, 16 May 08, 11:22

s director of communications and marketing. But a lot of things are just not doable for people ...

A good use of energy

By Tanya Lewis, 29 October 07, 01:33

energy markets and energy policy. We brought a different point of view about what constituted effective ... trying to help [stakeholders] understand the reality of the global energy market and to focus on energy ... of energy markets, Chevron has engaged the media, as well. Last year, the company conducted Follow ...

Coleman push goes to extremes

By Craig McGuire, 22 October 07, 05:02

largest trade shows: the Outdoor Retailer Winter and Summer Markets. Haugen also participated in a ...

Positive thinking

By Tonya Garcia, 22 October 07, 01:45

, and media professionals to discuss the state of cause marketing and its future. ... marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing and communications, March of Dimes Jennifer Maher, VP, marketing and corporate alliances, Make-A-Wish Foundation ...

The spirit of generosity

By Tonya Garcia, 22 October 07, 01:29

Relations Cause Survey was conducted at a time when CSR, cause-related marketing, and just plain old good ... president. But as we continue as a society, we don t look at everything in the world of marketing ... questioned 143 marketers, 52.4% of which reported that their companies engage in cause-branding programs ...

Holiday campaign touts iVillage's green message

By Randi Schmelzer, 10 October 07, 10:43

To celebrate the holiday season, the female-focused media hub will launch environmentally friendly editorial content across its network of communities, said Mary Beth Gonzalez, New York-based VP of sales marketing at iVillage. The effort is a cross-network extension of iVillage s iGoGreen community, which ...

Markey calls for more commitment to 'green'

By Ted McKenna, 04 October 07, 05:37

marketing opportunity, said Markey, given that leaders on college campuses today are actively pushing ...

Hollywood turns a deeper shade of green

By Randi Schmelzer, 01 October 07, 01:45

Movie studios are slowly incorporating environmental messages into mainstream film marketing. ... in movie marketing and PR campaigns is still an emerging practice, but it s one with enormous potential ... about environmental awareness were not apparent in marketing efforts. But to many moviegoers ... . That allowed the studio to use the DVD release as a marketing tool to subtly inform viewers who might ...

Enterprise embraces the environment

By Michael Bush, 01 October 07, 01:20

ads. Holly Campbell, AVP of marketing communications, says Enterprise just launched a 29-week print ... , Avis/Budget, Dollar-Thrifty PR/Marketing Budget: Undisclosed Key Trade Titles: Auto Rental News ... , VP comms; Steve Smith, CMO; Christy Conrad, AVP of PR; Holly Campbell, AVP of marcomms Marketing ...