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California bank looks locally after breaking with TARP

By Tonya Garcia, 21 April 09, 10:37

Clark, first VP, director of products and marketing for the bank. We're shifting the message away from ...

FTC reminds consumers of its free credit reports

By Tonya Garcia, 12 March 09, 10:30

FTC charges that it deceptively marketed free credit reports' by not adequately explaining ...

FD's '08 revenues up 21% despite Q4 decline

By Tonya Garcia, 03 March 09, 11:13

financial crisis on M A and capital markets activity." Global advisory firm FTI Consulting's other ...

Omnicom PR revenues drop 10.2% in Q4

By Nicole Zerillo, 11 February 09, 10:47

, an advertising analyst at Credit Suisse, called Omnicom's earnings a good barometer for other marketing holding ...

Western Union says 'yes' to positive global effort

By Kimberly Maul, 06 February 09, 10:24

're doing a lot of PR outreach to marketing trades, financial news media, The Wall Street Journal and New York Times , and other trades. The effort also includes a cause marketing aspect, where Western ... Central Station, will also take place. Overall, Kelly said, the PR and marketing efforts will be spread ...

Online investment still lacks measurement, surveys find

By Tonya Garcia, 28 January 09, 10:30

LONDON: While investments in online marketing continue to grow, only 47% of marketers are using ... Analytical-led software company polled 1,545 marketing professionals in the US and UK in October ... . Bob Barker, VP of corporate marketing for Alterian, called the lack of analysis quite disappointing ... said. The current economic conditions put pressure on marketers to get their act together ...

Hedge funds strengthen comms during recession

By Tonya Garcia, 08 December 08, 10:55

that are sensing a bottom to the market, the opportunity to launch new funds." The faltering economy has many ... how they talk about strategies driving investments and where they think the market is going," Fogarty ...

DS Simon offers market insurance on services

By Tonya Garcia, 01 December 08, 11:48

should the stock market tumble further.

Small banks uncover comms opportunity amid downturn

By Tonya Garcia, 20 November 08, 11:27

, VP and marketing manager of TotalBank, referring to the combined PR and ad effort. Our bank ... National Bank (MNB), which works with marketing firms Design Matters and Multicultural Marketing Resources ... of marketing and PR at the bank. We are being lumped in with those that have made missteps in that industry ...

Association of Risk Professionals hires first AOR

By Tonya Garcia, 18 November 08, 10:23

firm to help boost its profile amid the ongoing turmoil in the markets. ... , global head of marketing and business development at GARP. We certainly would like to raise awareness ...