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Garden Fresh hires FH for national push

By Nicole Zerillo, 08 January 09, 08:31

began work on January 1. In addition to national PR, it will build brand awareness in current markets using grassroots outreach and work on "building anticipation" for forthcoming restaurants in new markets ...

Pepsi Bottling mixes first CSR report in messaging

By Nicole Zerillo, 10 October 08, 10:11

. In addition, 85% said it was acceptable for companies to involve cause-related issues into their marketing ...

Wheat Council makes new effort an 'Urban Experience'

By Nicole Zerillo, 07 October 08, 10:37

and addressing relevant issues, such as nutrition and prices, said Tracie Lesser, manager in the brand marketing ...

Burgundy Wine region picks Fleishman-Hillard

By Nicole Zerillo, 07 July 08, 10:08

as the marketing board for the Burgundy wine region. Based in the agency's Paris office, Fleishman will oversee press relations, training, and events in wide-ranging markets, including the US, Japan, and Russia, according to Nelly Blau-Picard, BVIB marketing and communications manager for exports. "We were looking ...

Restaurants spur PR with a round of sampling

By Kimberly Maul, 28 May 08, 11:51

. "Sampling we have done as part of our marketing program for a number of years," Passe said. As for PR, "We ...

Pernod Ricard launches Hispanic job education initiative

By Nicole Zerillo, 14 March 08, 11:28

to differentiate itself from the usual, high-profile cause initiatives, and instead focus on the untapped market ... consumer base, said Bill Cherrie, VP of multicultural marketing for Pernod Ricard. Cherrie added: While ... Ricard hired Santiago Solutions Group (SSG) to provide research and marketing services for the campaign ...

Smirnoff launches hip-hop music campaign

By Adrian Brune, 20 February 08, 11:11

positive impact on musicians, said Ed James, the president of PR for Cornerstone, the marketing company ...

Nolet Spirits USA names WS as Ketel One's AOR

By Michael Bush, 25 January 08, 11:22

positioning, consumer marketing, media relations, and events. We [also] have commitments to partnerships ... Blake, SVP of the consumer marketing practice for WS and account lead, said Ketel One s philosophy of discovery marketing lends itself to a lot of buzz marketing and one-to-one marketing programs. Inherently ...