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McDonald's encourages kids to take a minute and 'Move It'

By Kimberly Maul, 07 November 08, 10:29

Idea: The campaign seeks to empower kids to make their own decisions on how best to utilize their time, and is a great opportunity to talk about McDonald's emphasis in encouraging kids to use their minds, bodies, and spirits, Neal said. More than 100 markets worldwide will participate, bringing ...

Starbucks focuses on community with (RED)

By Kimberly Maul, 05 November 08, 05:33

PR for the multiyear partnership with (RED), which works to eliminate AIDS in Africa, includes traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed ...

Pepsi Bottling mixes first CSR report in messaging

By Nicole Zerillo, 10 October 08, 10:11

. In addition, 85% said it was acceptable for companies to involve cause-related issues into their marketing ...

Molson Coors enlists Ogilvy

By Frank Washkuch, 30 May 08, 11:06

combination for Ogilvy, he added. Molson plans to expand its market outside of its traditional US, UK ... growth going forward [will] be focused on global markets," said Lewis. "We needed a partner who could ...

Cuervo channels soccer to reach Mexican Americans

By Tony Garcia, 07 February 08, 10:48

prominently in the effort s marketing materials. For the Mexican-American consumer, the soccer team is a ...

Culver's nears firm selection

By Michael Bush, 29 October 07, 05:25

to provide overall thought leadership, PR, consumer promotion, cause marketing, special event support, market-by-market ... the Midwest, has yet to tap the potential of online marketing and would look for the agency to offer guidance ...

Health kick doesn't scare candy makers

By Irene Chang, 24 October 07, 11:43

is adopting in marketing its Halloween-themed goodies. At the beginning of the year, Mars, along with other companies, announced that it would not be marketing to consumers younger than 12. That goes ... lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ...

McDonald's looks internally for brand ambassadors

By Michael Bush, 22 October 07, 05:09

In this week's issue of PRWeek I wrote a Market Focus on a new internal communications effort ... When PRWeek features editor Erica Iacono and I met with a few of McDonald s top marketing ... , director of McDonald s US marketing, are part of a cross-functional team established by our president and head of marketing whose objective is to discuss and identify tactics and program outcomes that layout ...

Quality control

By Michael Bush, 22 October 07, 01:16

become a priority for all of us, says Molly Starmann, director of McDonald s US marketing. It always ... and marketing team. She hopes to eventually extend the program to suppliers and agency partners, but says ...