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Comms plan to spur launch of political market

By Tonya Garcia, 25 March 09, 10:39

NEW YORK: A commercial market for political futures where traders can hedge and speculate ... their political risk. He also noted that explaining the new market might present some challenges ...

USA Network launches 'Characters Unite' tolerance effort

By Kimberly Maul, 22 January 09, 10:56

is 'Characters Welcome,'" said Alexandra Shapiro, SVP of brand marketing and digital for USA Network. "It really ...

Companies eye Hispanic market with holiday-season campaigns

By Kimberly Maul, 09 December 08, 10:32

at Coca-Cola. The Hispanic community is a very important market for Coca-Cola North America, he ... , said Sonia Sroka, VP of Hispanic marketing at Porter Novelli. Companies can then tap into the Hispanic ... , multicultural marketing director at JCPenney, [The campaign] really gets at what the season should be all about ...

CNN leverages its nonpartisan coverage

By Kimberly Maul, 01 December 08, 11:44

their existing world views reinforced, she says, via e-mail. But I hope there's a market for just, good, solid ...

FDA suspends work with pair of agencies

By Jaimy Lee, 03 October 08, 11:46

The FDA on July 23 awarded Alaska Newspapers Inc. (ANI), an Anchorage-based newspaper group with a communications division, a 10-month contract, said FDA spokesperson Heidi Rebello. ANI regularly subcontracts with Qorvis, with which it has had a joint marketing agreement since 2006. Don Goldberg, a partner at Qorvis ...

General Mills partners with Univision to reach Latina moms

By Kimberly Maul, 01 October 08, 09:55

for the latest phase of its multi-brand Hispanic marketing initiative, "Qué Rica Vida" ("What a Good Life"). ... combination of grassroots marketing, a sweepstakes, and traditional, local and national media outreach, said Kimberley Bow Sundy, manager of PR and multicultural marketing for General Mills. "The PR piece ...

MAOF hires Valencia as AOR

By Kimberly Maul, 30 September 08, 09:58

market and experience in the nonprofit sector," Gonzalez said. Valencia Co. "met all of our needs ... relations and will work to position the organization within the general market and Latino communities ...

Family Violence Prevention Fund kicks off social media campaign

By Jaimy Lee, 22 September 08, 10:07

violence, and send a Respect text message to friends and family. The Kansas City, MO-based marketing ... the campaign, according to Mike Swenson, chief marketing officer for Barkley. It also helped to bring on Macy ...

IL targets Hispanics with new Web site

By Kimberly Maul, 18 September 08, 11:23

, DisfrutaIllinois.com, in an effort to reach more Hispanic consumers in the state, Chicago, and surrounding markets

Minority shift signifies a new comms era

By Kimberley Maul, 14 August 08, 11:41

's demographics continue to shift, PR pros will have to move away from a general market mindset. "I think general market' is going to be a word of the past in a few years," says Ana Toro, VP at Fleishman Hillard and co-chair of F-H Multicultural. "General market is going be just another segment among this big ...