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Wristbands garner skin cancer awareness

31 March 09, 10:16

marketing on-site at New Orleans Hornets' basketball games. Paul, a point guard for the Hornets, wore ...

ADA taps Mullen to unify diabetes message

By Jaimy Lee, 05 March 09, 11:00

The three-year account, which includes PR and ads, has a budget of about $1 million each year, according to Larry Hausner, CEO of the ADA. The Alexandria, VA-based nonprofit conducted market research in 2008 and found that many people do not understand the seriousness of diabetes, including those ...

Ogilvy to work on LiveStrong

By Nicole Zerillo, 26 January 09, 10:27

with the "Tour Down Under." The two-year effort will incorporate "aggressive" outreach in many markets aligned ... tactics will accompany other markets where the effort will be promoted, such as Italy and France. PR ... . Ogilvy will develop additional materials, such as market-to-market research, press materials ...

J&J apologizes, says it missed the mark with Motrin mom ad

18 November 08, 10:13

, Kathy Widmer, VP of marketing at McNeil Consumer Healthcare, introduced herself as a mother of three ...

Thermos touts water usage with chemical-free product

By Jaimy Lee, 13 November 08, 11:16

Rick Dias, EVP of sales and marketing at Thermos. Sweeney's work with The Biggest Loser , a weight ...

Vitamin Shoppe selects Allison & Partners as AOR

12 November 08, 10:25

NORTH BERGEN, NJ: The Vitamin Shoppe, a retailer and direct marketer of nutritional products

March of Dimes puts premature babies in the election spotlight

By Kimberly Maul, 21 October 08, 10:22

moms have healthy babies and have full-term babies, said Doug Staples, SVP of strategic marketing ...

American Cancer Society looking for new AOR

By Jaimy Lee, 09 October 08, 11:30

of the health and social marketing practice for the agency's Atlanta office, noted the long ...

Medicare and Medicaid work goes to Porter Novelli

By Jaimy Lee, 08 October 08, 10:13

in August 2006, said Ellen Field, EVP of health and social marketing for PN. Ketchum, Ogilvy ...

Wheat Council makes new effort an 'Urban Experience'

By Nicole Zerillo, 07 October 08, 10:37

and addressing relevant issues, such as nutrition and prices, said Tracie Lesser, manager in the brand marketing ...

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