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Fleishman plans staff cuts across North America

By Tonya Garcia, 23 February 09, 08:29

declines in certain markets, according to Dave Senay, president and CEO of the firm. ... In an e-mailed statement to PRWeek , Senay said the total percentage of staff reductions "are in low single digits, with some markets seeing no reductions." "Most of these markets are in North America, and as a result we are reducing staff in some locations," reads the statement. "We regret taking ...

Service companies find silver lining in recession

By Tonya Garcia, 10 February 09, 10:23

are now handling tasks once the responsibility of junior staff. You have VPs of marketing now having ... credibility in the market, Johnson said. Those companies that invest in protecting brand reputation... come ... on tools that are going to help [organizations] work smarter, said Gail Nelson, SVP of marketing ...

Geek Squad brings consumers online holiday help

By Nicole Zerillo, 17 December 08, 10:34

markets. We're trying to reinforce everything that Geek Squad stands for in our consumers' minds [with ...

PRN cuts 25 jobs, Armon to step down

By Tonya Garcia, 20 November 08, 11:31

UBM announced those plans in its interim results November 18. It also noted that PRN's profits for 2008 will be lower than last year due to the loss of market share in its US wire distribution business earlier in the year, and continued investment in its infrastructure, sales and marketing, as well ...

Fleishman acquires Paul Wilmot Comms

By Alexandra Bruell, 10 September 08, 10:30

that Paul [Wilmot's] history in entertainment and PWC's experience in consumer luxury marketing complemented ... will continue to operate independently while the agencies will work to expand the brand to other markets ... within Fleishman offices in those markets. ...

Eric Mower absorbs Sawchuk Brown

By Frank Washkuch, 14 August 08, 11:37

people), advertising, and marketing practices, - with those of SBA, although a date or office location ...

NetApp finds strength in collaboration

By Ted McKenna, 29 October 07, 01:06

them as advocates. The result was an initiative directing the company s marketing and HR departments ... have radically different goals than marketing people. The first attempt at drafting a collaborative ... function he envisioned. He said HR and marketing need to cooperate in way that we never have had ...

Power List sets benchmark for an evolving PR industry

By Julia Hood, 15 October 07, 02:15

of the business - cause marketing. And someone like Jason Wright of Merrill Lynch, who is not one of those ...

Portraits of power

By 'PRWeek' Staff, 15 October 07, 01:27

, rather than mere rote recitation of marketing phrases, he has helped demonstrate a belief ... marketable segments of society uncovered by the kind of polling done by Penn, Schoen Berland Associates ... that within the marketing mix it was equally, if not more, effective than advertising. Otto is also very ...

A PR Headhunter's Retrospective

By Larry Marshall, 28 September 07, 02:01

, be it broadcasting, teaching, law, politics, marketing, social services and community affairs. --Most PR people ... ) to specialize in the PR, corporate and marketing communications, and investor relations functions. Often ... , the general counsel, heads of marketing and manufacturing, etc. Whereas, in years past, marketing ...