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FT Search plans outreach around search tool launch

By Frank Washkuch, 31 March 09, 10:19

, marketing, and branding trade publications, she said. FT initially targeted technology outlets to gain ...

The NewsMarket appoints new CEO

By Tonya Garcia, 24 March 09, 10:20

's cofounder, Shoba Purushothaman, as president and CEO of the video distribution and marketing company

South Asian Zee TV targets US in new effort

By Aarti Shah, 24 March 09, 10:23

The South Asian entertainment network plans to target the 3.2 million South Asians living in the US, in addition to potential advertisers, in order to grow the network as it marks 10 years of broadcasting in the country, said Vibha Chopra VP of marketing for Zee TV's North America division. We ...

Penn defends firm post-Maddow show

By Rose Gordon, 10 March 09, 11:36

programs; we do not work on the marketing of cigarettes at all, he wrote. PRWeek obtained Penn's note ... to help with legislatively mandated smoking cessation programs; we do not work on the marketing ...

Wal-Mart set to woo 'Twilight' fans

By Nicole Zerillo, 09 March 09, 11:01

BENTONVILLE, AR: Wal-Mart's marketing plan to prepare for the DVD release of the popular romance ... Events for the DVD's release, which is from , will begin late the night of March 20 across Wal-Mart's national markets, and will be promoted with the support of its national agency Edelman, according to Melissa O'Brien, Wal-Mart senior manager of PR and brand reputation. O'Brien noted via e-mail that Wal ...

'Marie Claire' sees reality show's branding potential

By Alexandra Bruell, 27 February 09, 11:30

the guerilla marketing, said Ashley Parrish, senior Web editor for MarieClaire.com . The program has been ... on the newsstand, but there's great volatility in that market, she added. Suzanne Kolb, CMO at Style Network ... the season as stars develop. Neither company would disclose the marketing budget. ...

Cision lays off 'less than 5%' in North America

By Tonya Garcia, 16 February 09, 10:35

than 5%" of its North American workforce, according to Vanessa Bugasch, SVP of marketing and client ... "We're looking to control costs and expenses right now given the recession," said Bugasch. "We see the importance of PR or marketing even in a recession so there are no plans to reduce [those efforts ... 's kind of strange because the marketing department had been very successful," he said. "Historically ...

Groups push forward with digital TV transition efforts

By Frank Washkuch, 27 January 09, 10:26

, but it has a specific focus on seven markets where there are a high percentage of affected groups ... , marketing program director at New America Media. The LCCREF is the education and marketing wing of the LCCR. ...

Groups push forward with digital TV transition efforts

By Frank Washkuch, 23 January 09, 10:29

Alliance taps MWW to assist 'Radio Heard Here'

By Frank Washkuch, 13 January 09, 10:40

The nine-month-old marketing effort promotes the role of radio to marketers and consumers ... and key marketing and advertising groups. The HD Radio Alliance is also a strategic partner in the campaign. The overall marketing push was launched last April with O'Keefe Brands. However, the PR ...