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Special Olympics kicks off events for awareness initiative

By Beth Krietsch, 02 April 09, 09:11

The organization is working to get people to sign a pledge to stop using the word as part of its Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org , in response to use of the word in Tropic Thunder , said Kirsten Seckler, director of global brand marketing ...

Wristbands garner skin cancer awareness

31 March 09, 10:16

marketing on-site at New Orleans Hornets' basketball games. Paul, a point guard for the Hornets, wore ...

Ogilvy to work on LiveStrong

By Nicole Zerillo, 28 January 09, 10:27

with the Tour Down Under. The two-year effort will incorporate aggressive outreach in many markets aligned ... tactics will accompany other markets where the effort will be promoted, such as Italy and France. PR ... . Ogilvy will develop additional materials, such as market-to-market research, press materials ...

USA Network launches 'Characters Unite' tolerance effort

By Kimberly Maul, 22 January 09, 10:56

is 'Characters Welcome,'" said Alexandra Shapiro, SVP of brand marketing and digital for USA Network. "It really ...

Pedigree helps homeless dogs with movie alliance

By Kimberly Maul, 08 January 09, 08:27

600 shelters in 2008, Fair said. The campaign's message will appear in marketing materials ...

Starbucks focuses on community with (RED)

By Kimberly Maul, 05 November 08, 05:33

PR for the multiyear partnership with (RED), which works to eliminate AIDS in Africa, includes traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed ...

Trick-or-Treat hits Internet

By Kimberly Maul, 17 October 08, 11:02

Trick-or-Treat for UNICEF has been primarily driven by the trademark orange collection box, said Kim Pucci, marketing director for the US Fund for UNICEF. We need to offer a wider spectrum of engagement opportunities that are more relevant to how kids interact with brands these days. Sixteen ...

Wheat Council makes new effort an 'Urban Experience'

By Nicole Zerillo, 07 October 08, 10:37

and addressing relevant issues, such as nutrition and prices, said Tracie Lesser, manager in the brand marketing ...

General Mills feeds dreams with on-the-ground outreach

By Kimberly Maul, 10 September 08, 10:25

to their community in three target markets: Birmingham, AL; Memphis, TN; and Charlotte, NC. "We chose those markets based on demographics and also where our products tend to over-index with consumers, said ... market press, but also national black press, and local black newspapers and radio stations. Online ...