Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 245 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Diesel launches largest store with recession-minded initiative

By Alexandra Bruell, 19 February 09, 10:51

. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign ... According to Diesel US CEO Steve Birkhold, Renzo Rosso, the company's founder, recognizes the value of PR and marketing and has increased its spend. In a time of economic difficulty, Renzo Rosso believes now is the time to makes sure we clearly communicate what our brand stands for and what ...

Reebok opens pop-up on Bowery

By Alexandra Bruell, 21 November 08, 10:30

media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...

Porter Novelli to open popup fashion agency

By Alexandra Bruell, 27 June 08, 11:25

In an effort to expand its fashion group and clientele, the popup spin-off will provide emerging design talent with free branding, buzz-building, media relations, and viral marketing services. "Currently we have a group of people who've worked with fashion brands... but we want to build that within ...

TJX hires Ogilvy PR

By Nicole Zerillo, 03 April 08, 10:15

and Marshalls. Ogilvy will also develop in-market programs and media relations to promote the story behind both brands, said Barby Siegel, Ogilvy Managing Director of Global Consumer Marketing. PR plans ...

Sears, Hearst launch promotional campaign

By Alexandra Bruell, 03 March 08, 10:54

in customizing plans for major marketers, the better to capture a larger share of their dollars. ...

Target to reconsider media policies

By Keith O'Brien, 31 January 08, 06:00

statement released to a youth marketing blog that called a recent advertisement, featuring a young model ...

TIA wages aggressive initiative on toy safety

By Michael Bush, 22 November 07, 11:54

Julie Livingston, senior director of marketing communications at the TIA, said the association has definitely taken a stronger stance. We decided to get a bit more aggressive because of the importance of the December shopping period, she said. As part of those efforts the association, which represents 500 ...

NetApp finds strength in collaboration

By Ted McKenna, 29 October 07, 01:06

them as advocates. The result was an initiative directing the company s marketing and HR departments ... have radically different goals than marketing people. The first attempt at drafting a collaborative ... function he envisioned. He said HR and marketing need to cooperate in way that we never have had ...

Serta launches Counting Sheep for the Cure essay contest

By Ted McKenna, 23 October 07, 10:14

outreach and in-store events. Serta director of marketing Kelly Rampson said the company has helped ...

Positive thinking

By Tonya Garcia, 22 October 07, 01:45

, and media professionals to discuss the state of cause marketing and its future. ... marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing and communications, March of Dimes Jennifer Maher, VP, marketing and corporate alliances, Make-A-Wish Foundation ...