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Group promotes mobile DTV in education efforts

By Frank Washkuch, 24 April 09, 10:16

, VP of public affairs and communications at LG Electronics. Washington, DC, will be the first market to receive the technology, and 70 TV stations in 28 US markets will launch mobile DTV service by the end ...

Sony launches Twitter game for 'Terminator Salvation'

By Kimberly Maul, 22 April 09, 10:35

," said Sal Ladestro, EVP of marketing for SPRI, in a statement. "We think this is the perfect environment ... the film in most other countries. Both companies handle their individual marketing campaigns. ...

Panasonic's effort aims to mass market Toughbook

By Aarti Shah, 03 April 09, 10:06

Traditionally, the company marketed Toughbook laptops toward rugged consumers like police officers and those in construction, but the effort intends to widen this group to include professionals ... , said Marca Armstrong, director of marketing for Panasonic Computer Solutions Company. This idea ...

eHarmony's gay dating site takes company into unfamiliar market

By Kimberly Maul, 03 April 09, 10:03

In 2005, an individual filed a complaint in New Jersey against eHarmony, because it did not offer a same-sex matching service. As part of the agreement, the company, known for its religious foundation, must "make a good faith commitment to advertise and/or employ public relations and/or marketing ...

VMS' new 'Vantage' compares ROI of PR and advertising

By Tonya Garcia, 26 March 09, 09:45

, Vantage is intended for the large marketing budgets of Fortune 500 companies. "Even with reduced ...

'Fast Company' Tweets its mobile site launch at SXSW

By Frank Washkuch, 23 March 09, 10:40

, reaching prospective users at their convenience, said Tamara Gruber, VP of marketing at Crisp Wireless ... with outreach to advertising, marketing, and media trade publications; general interest outlets that cover ...

Agency reviews highlight battle in electronics space

By Aarti Shah, 17 March 09, 10:47

are a reflection of the industry's stable market position amid the troubled economy. ... sure that Toshiba is positioned well to lead the TV market by increasing our brand exposure. We want ... branding in the competitive space. Also, unlike the sagging auto and housing markets, the consumer ... and communications at LG Electronics USA, said it is reviewing PR firms as part of a global marketing consolidation ...

LG in midst of review

By Aarti Shah, 12 March 09, 10:36

John Taylor, VP of public affairs and communications at LG USA, said it was part of a global marketing consolidation that is under way, but he declined to give further specifics on the make up of the review. LG has worked with Ogilvy PR as its US AOR since 2004 . The agency handles PR ...

Shapeways goes digital for grassroots campaign

By Kimberly Maul, 11 March 09, 10:51

The new product allows consumers to turn digital photographs into 3D printed objects. The company is reaching out to the US market through opinion leaders and communities online to show them how Shapeways and PhotoShaper are relevant to them, said Peter Weijmarshausen, CEO of Shapeways. Using ...