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Special Olympics kicks off events for awareness initiative

By Beth Krietsch, 02 April 09, 09:11

The organization is working to get people to sign a pledge to stop using the word as part of its Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org , in response to use of the word in Tropic Thunder , said Kirsten Seckler, director of global brand marketing ...

Wristbands garner skin cancer awareness

31 March 09, 10:16

marketing on-site at New Orleans Hornets' basketball games. Paul, a point guard for the Hornets, wore ...

Reebok hopes to inspire with new Cirque du Soleil workout

By Alexandria Bruell, 10 March 09, 11:32

CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product ... with the new routine, which will appear in fitness clubs in several markets such as Equinox Fitness in New Yor ... , and LaForce Stevens on the initiative. Marketing budget was not disclosed. ...

Special Olympics ups outreach

By Nicole Zerillo, 29 January 09, 08:44

"Our [goal] is to promote [the program] so all people realize they can be a part of the movement," said Kirsten Suto Seckler, global brand marketing and awareness director. The February 7 opening ceremony will bring together about 2,500 athletes with intellectual disabilities from nearly 200 countries ...

Reebok opens pop-up on Bowery

By Alexandra Bruell, 21 November 08, 10:30

media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...

Olympic sponsors gain positive media coverage

By Frank Washkuch, 01 October 08, 09:52

MaryLee Sachs, H K's worldwide head of marketing communications. H K worked with the Beijing ... that their international coverage was 17% more favorable than articles about global brands. In total, market research ...

Transitions awareness push gets a boost from golf tours

By Nicolle Zerillo, 29 August 08, 09:55

eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official

Goodyear and NASCAR reach out to minority teens

By Tony Garcia, 13 February 08, 11:04

The program serves the dual purpose of making commitments in six markets where NASCAR races take place (Daytona Beach, Los Angeles, Atlanta, Dallas, Detroit, and Dover, DE) and reaching out to groups ... , said Kris Krienzl, NASCAR marketing manager at Goodyear. To launch a program and then abandon ...

Adidas enlists H&K to expand market position

By Aarti Shah, 04 February 08, 10:42

to consumers, and to position the brand as the market leader for athletic gear. ... to extend this market position to other athletics, Sachs noted. They have amazing awareness. It s about ... with retailers, traditional and new media outreach, and event marketing to reach its target market, which spans ... the brand forward, said Adidas Corso, adding that H K will work with the company s in-house marketing team ...