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Wet n wild touts tech, value

By Alexandra Bruell, 22 January 09, 10:53

The cosmetic brand, working with AOR Creative Media Marketing (CMM), is educating consumers about the new products' natural ingredients via consumer media outreach, sampling, and in-store demos of the products, said Shawn Haynes, SVP of global marketing at Markwins International, the parent company of wet n ...

Taj enlists its PR agencies for crisis help

By Aarti Shah, 04 December 08, 11:02

, publicity, and marketing counsel, she added. She declined further comment on the outreach efforts, but added ...

Chinatown encourages visitors to 'SEE' the neighborhood

By Kimberly Maul, 21 October 08, 10:24

NEW YORK: The Chinatown Partnership of New York will launch a two-month marketing campaign ... . Media outreach includes pitching in-language community papers, general market publications, and calendar ...

TACA rebranding to reach "modern Latin" consumer

By Nicole Zerillo, 09 October 08, 11:22

From operational changes to key messaging, the company is overhauling its brand to better market ... , director of marketing for TACA. The demographic also includes US Hispanic travelers who connect ... company strategy into PR across our [markets], Sandoval said. The agency helped launch a new site ...

Transitions awareness push gets a boost from golf tours

By Nicolle Zerillo, 29 August 08, 09:55

eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official

Bucks County launches viral tourism campaign

By Frank Washkuch, 26 August 08, 10:15

. David West, marketing director for the Visitors Bureau noted that Bucks County is home to the location ... targeting marketing and advertising trade publications, political bloggers, and national and local general ...

Empire State Building hires Edelman for repositioning

By Nicole Zerillo, 30 June 08, 11:28

and expansion into international tourism markets. ... The new consumer-focused PR and marketing campaigns come during the building's ongoing $500 million capital improvement program. Edelman will work to "remind people that [the ESB] is a hot property ... and sports marketing began in January with an RFP to Edelman, Fleishman-Hillard, and Weber Shandwick, Maasch ...

JetBlue hires MWW for crisis communications

By Nicole Zerillo, 30 June 08, 10:01

for spokespeople in each of their markets, beginning next month." Rose said the agency is putting "resources in place to support [JetBlue] on the ground and in each of their 53 markets should [an] incident arise ...

States' summer tourism efforts tout affordability

By Jaimy Lee, 16 May 08, 11:29

economic climate. For the first time in years, the Maryland Office of Tourism turned its marketing focus ... and gas prices rising, people look to the drive [the] in-state market, said David Blandford, director ... said. Even upscale markets like Las Vegas shifted their pitches to be more conscious of the economy ...