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Interactive site gives chance to provide feedback on covers

By Nicole Zerillo, 15 February 08, 11:04

Tecktonik Media s new Web site, CoverAwards.com, was created to provide media professionals and consumers with opportunities to interact and comment on successes and failures of print covers and Web site homepages, sometimes before they hit the market. We re evaluating magazine covers from all over the world ...

Internet's role in financial disclosure debated

By Tonya Garcia, 01 August 07, 09:28

of marketing and business strategy. Their concern was that someone would get [information] one or two seconds ...

Newswires strive to bolster releases

By Craig McGuire, 23 July 07, 10:30

first-ever release launching our Web site, says Tiffany Starr, VP of marketing for StrutYourHut ... of new media development at Business Wire. When Zero Gravity, a company marketing of sub-orbital flights ...

Cone survey finds consumers have growing interest in CSR efforts

By Hamilton Nolan, 17 July 07, 04:23

BOSTON: The public's embrace of cause marketing and CSR efforts continues to expand, making them ... business practices. There s a lot of cause marketing...that isn t good enough to break through any more ...

Social network platforms prime for thought leadership

By Michael Bush, 16 July 07, 11:26

, too, does its use within the marketing mix. ... and deliver the whole story to better distribute that message. Because of the changing nature of marketing ...

The fast track to being taken seriously

By Randi Schmelzer, 02 July 07, 10:35

business media, says Bonnie Harris, president of Wax Marketing. Just ask them the kinds of stories ...

Companies must be prepared to explain questionable acts

By Dan Gillmor, 25 June 07, 11:03

firms. Now, there s nothing wrong with getting rich. Wealth creation, in a fair market, is good for all in the long run. Yet the public is starting to catch onto the fact that when free markets get rigged ...

New comms tool maps web of main taste-makers

By Irene Chang, 25 June 07, 10:43

market PR people can use the tool to network with other influencers An organization can use the INA ...

Reaching Latinos, targeted newswire services, and more

19 June 07, 01:11

, market, and budget, but he says every account team should be monitoring and engaging on some level. You ...

A fresh perspective

By Randi Schmelzer, 18 June 07, 01:00

and breathe: online. We were looking for a program that would allow us to market to and speak to teens in a new way, says Cinco Calfee, senior manager of strategic marketing at Samsung Telecommunications ... Bardauskis, marketing manager for Dreaming Tree Films, the production company behind Fresh Films. Indeed ...