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Co-op appoints Leo Burnett to £50m ad account

By Sara Kimberley, 25 May 12, 08:52

and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin. ... launched its first major European marketing push last month, which included a TV and digital marketing ... 's intention to take on the European market. So what should it do to ensure it is a success on this side of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ...

Sainsbury's rapped by ad watchdog after Asda complaint

By Matthew Chapman, 23 May 12, 09:16

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda. ... frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took ... was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... by Asda, but looked into its complaint that the ads did not make clear that less than half of all ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Think BR: Understanding big data

By Matt Barnett, 23 May 12, 08:00

out how their own brands should go to market to beat the named brands. So what should brands ... . MySupermarket offers this in its brand stores. Brands know they re not going to move the market share needle ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

and home, with the retailer claiming the latter was impacted by its exit from the technology market ... , growing group sales by 2% and holding market share. We also made good progress with our strategic plans ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand ... Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ...

B&Q calls direct marketing review

By Sara Kimberley, 17 May 12, 11:25

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets ... does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...