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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

, but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Young forced to grow up faster amid economic uncertainty

By Kantar Media, 25 May 12, 08:00

For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand ... For someone five months into a new role, with the task of aligning the marketing of some ... of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global restructure that led to a marketing shake-up and some high-profile departures from the UK business ...

Expedia hires Fleishman-Hillard after European consolidation review

By Sara Luker, 24 May 12, 07:34

to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...

Digital: Nomophobia drives SecurEnvoy sales

By John Owens, 24 May 12, 09:00

Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong ... big player in the market To generate conversations around 'nomophobia' online and drive traffic ...

McLaren Automotive brings in Nissan's Wayne Bruce

By John Owens, 23 May 12, 02:07

and marketing director Greg Levine, and to McLaren marketing s group head of communications and PR, Matt Bishop ... products and new markets. 'He brings with him not just the respect of the industry but also a wealth ...

Think BR: BrandZ shows why technology matters

By Nick Cooper, 23 May 12, 08:00

All too often marketing is about segmentation, dividing up men and women by age, education, location or by behavior. We all do the same with product and service sectors. Trends that affect retail ... , technology has to be part of the product, the marketing plan and the sales solution. Some of the most ...