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Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

, according to Nigel Gilbert, chief marketing officer.

We'll Call You - E.ON

23 May 12, 12:00

case of wanting to make lots of profit? E.ON: As a company in the residential market we have not made a profit for the past two years. All the profit in the industry is made in the wholesale market ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Chinese telecoms giant Huawei in comms review

By Sara Luker, 18 May 12, 05:11

and enterprise technology remit, helping Huawei build its reputation in the UK market. The firm has aggressive ...

Phone company Vectone seeks help to target UK black and ethnic market

By Sara Luker, 18 May 12, 09:50

and ethnic UK market. ... , targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms ... marketing and sales at Vectone, confirmed the process. It is the first time the company has looked ... with increasing its presence UK pay-as-you-go market. The company, which offers users 'Sim only' deals, operates ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

, and what does the future hold for its technology development? We asked former Bentley Motors marketing ... WATT, Consultant, One Big Step (and former marketing and communications director at Bentley Motors ... . Marketing, packaging and buying experience were carefully considered. Handsets were sold without ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what ... powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

operator Cineworld and Amazon.co.uk. Also cited are fuel offers, Starbucks, Play.com, Asda, Tesco ... marketing and consumer director, said: "Priority Moments is all about creating great experiences and adding ...