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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ... of Premier Farnell , the Leeds-based engineering company, has been appointed to the role. ( Marketing ... marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...

Young forced to grow up faster amid economic uncertainty

By Kantar Media, 25 May 12, 08:00

For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route ... , Birmingham, student marketing initiatives across the two universities campuses and social media activity ... marketing activity outlining the values and benefits of Lufthansa as an airline carrier, while pegging Berlin as an "unexpected destination". Dirk Schreier, marketing and pricing manager, Lufthansa UK ...

Expedia hires Fleishman-Hillard after European consolidation review

By Sara Luker, 24 May 12, 07:34

to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

for brand marketers. ... most marketers would probably wish, especially in commoditised markets, or where the stakes are high ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

Visit Florida in pan-European search for PR support

By Hannah Crown, 23 May 12, 07:58

Visit Florida has a $400,000 ( 253,200) per year search under way for PR, marketing and sales ... ,300) for PR and $300,000 ( 190,000) for sales and marketing for 2012/13. The one-year contract has the option ... . Mikulla Goldmann holds the account in Germany, Austria and Switzerland. The brief s sales and marketing ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve ... across the airline's global markets. He will lead the strategy and delivery for the overall British ... , responsible for developing the airline's long-haul business. Abigail Comber, head of brands and marketing ...

Taxi app Hailo calls in Surname & Surname for consumer drive

By Sara Luker, 18 May 12, 09:17

into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ... is to make the market more efficient; to speedily unite passengers with trusted black cabs by streamlining ...

Center Parcs picks Red after eight years with Halpern

By Hannah Crown, 18 May 12, 09:00

s consumer practice, Play, will focus on the mums market , supporting the company s in-house press office ... , Isobel Coney, who said: 'Our challenge is to use this advocacy to increase the market further ahead ...