Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 2933 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Co-op appoints Leo Burnett to £50m ad account

By Sara Kimberley, 25 May 12, 08:52

and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

marketing programmes doing to grow the category?' This not only changed the definitions of brand success ... Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Big Communications acquires Quorum

By Maisie McCabe, 24 May 12, 11:00

, which is part of The Mission Marketing Group and has clients including WKD and Domino's. Before ...

Clifford named Newsworks strategy director

By Katherine Levy, 24 May 12, 10:45

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body ... Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...

Most businesses lack effective single customer view, finds survey

By Daniel Farey-Jones, 24 May 12, 10:46

view data system in place, according to Experian Marketing Services. ... The research was conducted in February by Dynamic Markets among companies with more than 250 ... Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ... , but our research shows that many marketers are still struggling to make effective use of the data ...

Agency concern over post-COI plan

By John Tylee, 24 May 12, 10:30

communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... : Creative services Direct marketing Digital media Events PR Announced in Nov 2012: Market research Communications planning Strategy ...

WPP appoints Deborah Kerr to head Team News

By Sara Kimberley, 24 May 12, 10:30

Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...

AAI axes creative treatment to streamline pitch process

By Campaign staff, 24 May 12, 10:40

to interrogate the marketers. The new approach has been branded Mutual Decision. David Wethey, the AAI ...

Zurich calls £100m global ad review

By Anne Cassidy, 24 May 12, 08:00

The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... , including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...