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Horlicks backs sleep challenge with web and sampling campaign

By by Emma Rigby, 13 January 06, 02:30

to the site, developed by Billington Cartmell, can request that an email is sent to a friend to encourage ... , account director at Billington Cartmell, said: "This is a really brave promotion whereby Horlicks puts its ...

Lucozade goes beyond Lara with 'brain energy' campaign

04 September 03, 12:00

by marketing agency Billington Cartmell. It aims to provide users with product information, medical research ... to interactivity," explained Alex Shephard, account director at Billington Cartmell. The site is part of a wider campaign, including point-of-sale material, sampling and sale promotion, created by Billington Cartmell ...

Lucozade Energy in Lara digital promo

By Charlotte Goddard, 11 June 03, 12:00

Designed by integrated marketing agency Billington Cartmell and built by digital agency TangoZebra, the site lets visitors play 'Load it like Lara'. Users can also take a 'sharpness test', which aims ... such as Tablet PCs and smart roadsters. David Atkinson, business development director at Billington Cartmell ...

CAMPAIGN OF THE WEEK: Dairylea Lunchables

By EMILY BOOTH, 16 October 02, 12:00

Billington Cartmell handled the on-pack sales promotion. Creative Web agency Atticmedia designed ...

Baker takes role at Billington Cartmell

09 October 02, 12:00

Former DoubleClick UK boss Adrian Baker is to spearhead marketing agency Billington Cartmell ... . Paul Cartmell, managing partner at Billington Cartmell, said the appointment is part of a drive to draw ... 's digital business by building on existing client relationships and winning new business. Billington ... : "Billington Cartmell is a well-kept secret in direct marketing; it already has award-winning work under its ...

Cadbury MiniRolls makes web debut for integrated campaign

By STEVE BARRETT, 09 October 02, 12:00

Gray, senior account director at the site's developer, Brave, marketing agency Billington Cartmell ...

RINGTONES: Win while you're ringing - Ringtones are often irritating, but brands are looking to turn the catchy quality of mobile phone tunes to their advantage

By ED SHELTON, 08 May 02, 12:00

, Hoopy McHula. The site, which launched in August, is run by integrated marketing agency Billington ... ringtone. Ed Gray, account director at Billington Cartmell, says: I think we are the first to offer a ...

FMCG MARKETING - BREAKFAST BYTES: Kellogg has long used cartoon characters to promote its breakfast cereals

By ROBERT MCLUHAN, 03 April 02, 12:00

was created by Billington Cartmell and Zenith Interactive Solutions, with media planning by Zenith Media. A ...

Yahoo! UK & Ireland adds key staff to its sales team

By DAN WILLIAMSON, 24 October 01, 12:00

Yahoo! UK & Ireland has beefed up its ad sales operations by appointing two key account managers. Mike Weston, former director of media sales at Engage, and Griselda Billington, former client services director at 24/7 Media, have joined Yahoo! They are charged with developing relationships ...