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Blue Dragon rolls out Chinese New Year Aurasma campaign

By Sarah Shearman, 13 January 12, 09:42

The 'Inspiring Oriental Adventures' campaign, created by Billington Cartmell, features video recipes from chef Jeremy Pang, using Blue Dragon products, such as its Sweet Chilli dipping sauce. The recipes can be accessed using the Aurasma smartphone app, by holding the handset device over the special ...

Sales agencies stake a claim to digital prize

By David Benady, 02 December 11, 09:00

promotions agencies are trying to shift away. Marco Gazzelloni, business director at Billington Cartmell ... advertising and social media. Billington Cartmell's latest high-profile campaign is Pot Noodle's 'Easy ...

No room in the UK: can new retailers succeed on the high street?

By Matthew Chapman, 21 November 11, 12:00

, Billington Cartmell Connected-world products like phones and computers do still need a physical store so ...

Rachel Stevens to be face of organic baby brand

By John Reynolds, 18 November 11, 08:57

Stevens will head up the musically themed campaign, called 'Tasty Tunes' created by Billington Cartmell, which will run across press and digital. Stevens has recorded a number of songs based on nursery rhymes including 'Twinkle, Twinkle Little Star' and 'Old McDonald Had a Farm'. The songs ...

Lucozade rolls out limited-edition Tinie Tempah bottle

By Ariane Osman, 09 September 11, 09:15

The GlaxoSmithKline-owned soft drink brand has updated the packaging for its Energy range to go alongside its 'Yes' music-themed marketing campaign . As part of the push, devised by Billington Cartmell, each variant carries a different music star. The Original flavour features Plan B, Calvin Harris ...

Oreo creates online 'lick race'

By Sara Kimberley, 03 May 11, 12:09

to the campaign include PHD, handling media; Closer, handling experiential events, and Billington Cartmell ...

Carlsberg: Probably a risky rebrand

By Nicola Clark, 13 April 11, 12:00

agencies are activating the strategy on the ground, including 3D projections created by Billington Cartmell ...

Lucozade targets social media users via Spotify

By Loulla-Mae Eleftheriou-Smith, 02 March 11, 09:00

by Billington Cartmell, the promotion will run on packs of Lucozade Energy drinks from this month until the end ...

Rachel's Organic in hunt for ad agency

By Anne Cassidy, 27 January 11, 11:45

The brand, which produces a range of organic dairy products including milk, yoghurt drinks, butter and rice desserts, has worked with several agencies in the past including DDB UK, Billington Cartmell and, more recently, Haygarth. However, the brand has not spent significantly on advertising since 2009 ...

Carlsberg and Sky join for on-pack promotion

By Alex Brownsell, 05 October 10, 03:28

The activity, created by marketing agency Billington Cartmell, offers consumers the opportunity to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ... , Billington Cartmell group account director, added: "Sky is synonymous with delivering peerless in ...