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How the Tesco brand lost its value

19 April 12, 08:00

, it was another. Morrisons took on the mantle of fresh food supplier to the stars. Sainsbury's had a cheeky ... shareholder in the store"). Not sure about Morrisons, but I believe they have an undying belief ... low-price message with quality ranges and Morrisons has innovated across formats and products. What ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set ... to other titles, Sky is expected to run an ad to support its Formula One channel. Morrisons confirmed ...

McCain cooks up potato-scented bus stop campaign

By Maisie McCabe, 07 February 12, 08:30

, Sainsbury's and Morrison's stores and digital outdoor in rail stations. The ad campaign was booked ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

, which aggregates results from November 2010 to October 2011, shows clear winners (Morrisons, Marks ... . It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... . Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ...

Appointment to View: Behind the scenes of the Morrisons Christmas ad

By Georgina Brazier, 12 December 11, 09:01

Morrisons' Christmas ad by DLKW features Freddie Flintoff and Sir Bruce Forsyth and is set in a ... Market, just outside London. The ad was directed by Paul Weiland. Morrisons' food is the main focus ... was constantly cooking Morrisons products. Deliveries of other goods were directed there from all over the brand ... and I would like to wish good luck to Morrisons and a very Happy Christmas to all you workers and a ...

Who'll be serving a turkey for Christmas?

01 December 11, 08:00

different ads welded together. Morrisons uses Freddie Flintoff to guide us around the perfect Christmas ... game, good game" (Morrisons). Or see fault in a Disneyfied X Factor choir granting our wishes (Marks ... ? Reflect the economic context? Tough Christmas briefs all round this year. Sainsbury's and Morrisons opt ...

Morrisons 'Christmas of dreams' by DLKW Lowe

08 November 11, 12:00

Morrisons' Christmas TV ad shows Andrew "Freddie" Flintoff building a Christmas market

Private View: Dave Trott and Adam Berg

03 November 11, 04:00

Featuring work from Mini, Lynx, Morrisons, McDonald's, Sony and Pretty Polly. ... . And Morrisons featured sex at the distant remove of marriage. Freddie Flintoff is tempted to experiment ... : very, very hard to pull off in an ad. And it doesn't work for Morrisons either, I'm afraid. The film ...

Morrisons ad banned after pester power complaints

By Matthew Chapman, 26 October 11, 08:51

Morrisons has been slammed by the advertising watchdog for encouraging children to ask ... at the prospect of visiting Morrisons, but drew complaints from three viewers who believed it was specifically ... of a thousand stays at Disneyland Paris". Morrisons defended itself by claiming the July ad campaign ... to Morrisons, because the final scene featured a child waking an adult early in the morning to go ...