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Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Recall rank % 1 -6 Morrisons DLKW Lowe/MEC 49 ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

and Morrisons begin to falter . Sainsbury's is attributing its strong performance to marketing initiatives ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...

Waitrose matches Tesco prices as Morrisons' growth slows

By Daniel Farey-Jones, 03 May 12, 09:21

, while Morrisons reports its growth phase is running out of steam. ... to 277. Meanwhile, another of the big four supermarkets, Morrisons, this morning (3 May) issued a ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

director for Morrisons.com non food business. Before joining Morrisons she worked at fashion retailer White ... . Winners and Losers in the childrenswear sector Kiddicare. Morrisons-owned etailer ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Skip to table There isn't a more fascinating, complex issue in marketing at present than Tesco. Particularly for those of us who work in the sector - we handle the Morrisons account. This Tesco ad showcases the latest offer sweeping the sector, ' 5 off 40', which basically means 'give us ...

The changing values and behaviours of UK shoppers

By Starcom MediaVest Group, 24 April 12, 08:30

, Co-op, Morrisons, Sainsbury s, Tesco or Waitrose. Waitrose has the least loyal ... most at risk from turncoats due to dominant market share Co-Op and Morrisons least at risk ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

= ( ) Morrisons DLKW Lowe/MEC 30 13= (15=) Homebase Leo Burnett/Mindshare 30 ...

Tesco braces itself for first annual profit drop in 20 years

By Matthew Chapman, 16 April 12, 09:41

sections, as Tesco aims to take on the fresh food credentials of rival Morrisons. Tesco's investment ...

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