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Morrisons shakes up roster amid rebrand

By John Owens, 10 May 12, 12:00

Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its ... The company has called on 3 Monkeys and Pegasus PR, as part of a two-year programme to rebrand more than 10,000 of its goods. Eileen McGuinness, head of consumer media at Morrisons, said: 'We ... on Morrisons' MSavers range. The consumer-facing brief is likely to last until at least the end of the year ...

Waitrose matches Tesco prices as Morrisons' growth slows

By Daniel Farey-Jones, 03 May 12, 09:21

, while Morrisons reports its growth phase is running out of steam. ... to 277. Meanwhile, another of the big four supermarkets, Morrisons, this morning (3 May) issued a ...

Morrisons' marketing director Lancaster resigns

By Matthew Chapman, 13 April 12, 10:45

Morrisons corporate marketing and operations director Richard Lancaster is leaving the company ... the business to pursue and opportunity outside of Morrisons". Day-to-day marketing operations are handled ...

Morrisons eyes Sainsbury's 30-year 'Good food' strapline

By Rachel Barnes, 03 April 12, 08:30

Morrisons is understood to be considering launching a new ad slogan, which borrows from rival ... registered two variations of the trademark Morrisons. Making good food cost less and a second referring to great food . Although a Morrisons spokeswoman said there were currently no plans to use the line, a ... More reasons to shop at Morrisons . However, since then it has used variations playing on the word ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... will feature 38 pages and was created for Morrisons by Result Customer Communications, which also produce produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...

Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology

By John Reynolds, 05 March 12, 11:48

Unilever, Morrisons and Mercedes are among those brands trialling the use of Near Field ... app from their phones to access the tailored content. Unilever, Mercedes and Morrisons ...

Morrisons partners Disney for 'biggest-ever giveaway'

By Matthew Chapman, 05 March 12, 09:14

Morrisons is repeating last year's Disney prize promotion with more chances to win, but fewer big ... by Kellogg, Colgate-Palmolive and Nestl . The Morrisons campaign will run in-store from today (5 March ... marketing and operations director at Morrisons, said: "The 'golden ticket' campaign was our biggest ...

GMG Radio's Real signs as exclusive media partner for Morrison's MFest

By Mark Banham, 02 March 12, 09:21

GMG Radio's Real network has signed a partnership with Morrisons to be the exclusive media partner ... highlights. "This is the Real Radio brand's first major network activity with Morrisons and I can't think ... -store at Morrisons. Richard Hodgson, Morrisons group commercial director, said: "MFest will be a unique addition ...

Morrisons ups fuel ante with 15p-off offer

By Matthew Chapman, 23 February 12, 09:30

Morrisons has launched a national campaign today to promote its latest offer to customers of 15p ... The press campaign, created by DLKW Lowe, is also promoting its Morrisons Miles Card, which offers 10 'Morrisons Miles' for every litre of petrol bought. Customers who collect 5,000 points can redeem them for a 5 Morrisons shopping voucher. The deal will run from today (23 February) until ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set ... to other titles, Sky is expected to run an ad to support its Formula One channel. Morrisons confirmed ...