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The changing values and behaviours of UK shoppers

By Starcom MediaVest Group, 24 April 12, 08:30

, Co-op, Morrisons, Sainsbury s, Tesco or Waitrose. Waitrose has the least loyal ... most at risk from turncoats due to dominant market share Co-Op and Morrisons least at risk ...

Trading places: this week's people moves

By Daniel Farey-Jones, 20 April 12, 10:03

and commercial content agency restructures. ( Marketing ) Morrisons corporate marketing and operations ...

Think BR: Using independent brand advocates

By Giles Ivey, 20 April 12, 08:00

chain Morrisons has been milking the positive coverage it has received from well-respected independent ... was on the payroll, but this seems unlikely and is denied by Dresser. It is much more likely that Morrisons ...

Why supermarkets should take note of our die-hard shopping habits

By Craig Lawrie, 21 March 12, 08:00

- as indeed do Sainsbury s, Asda, Morrison s et al. Craig Lawrie, director, head of digital, Initials ...

Trading places: this week's people moves

By Sara Kimberley, 06 January 12, 09:09

's has suffered another blow to its marketing operations after Morrisons poached head of non-food marketing Rebecca Singleton to be its new marketing director. Morrisons' marketing director James ...

Think BR: Supermarket shoppers get emotional this Christmas

By Stewart Easterbrook, 15 December 11, 08:00

points out the weaknesses with pricing strategies , with Morrisons saying the industry is simply point ... profiles of the 'big six' supermarkets in the UK - Tesco, Asda, Waitrose, Sainsbury s, Morrisons and Co ... , and the Co-Op should go after Waitrose on community and Tesco on pleasure. Morrisons on the other hand ...

Appointment to View: Behind the scenes of the Morrisons Christmas ad

By Georgina Brazier, 12 December 11, 09:01

Morrisons' Christmas ad by DLKW features Freddie Flintoff and Sir Bruce Forsyth and is set in a ... Market, just outside London. The ad was directed by Paul Weiland. Morrisons' food is the main focus ... was constantly cooking Morrisons products. Deliveries of other goods were directed there from all over the brand ... and I would like to wish good luck to Morrisons and a very Happy Christmas to all you workers and a ...