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BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

By Noelle McElhatton, 15 October 09, 02:22

rivals such as Morrisons, Aldi and Lidl. So far, so good: more than half a million extra members have ...

M&S tops customer retention league as Morrisons slips

By Noelle McElhatton, 04 September 09, 10:11

the past decade while Morrisons's customer loyalty has slipped, new research says. ... of Morrisons and Aldi are less satisfied than at the start of the decade, as a result of expanding beyond ... and Morrisons. In the past 10 years, M S has launched convenience store brand Simply Food, modernised its ... been hugely successful. "Morrisons have gone from being a northern store to a nationwide store ...

Direct marketing used in eight out of 16 finalists in 2009 IPA Effectiveness Awards

By Noelle McElhatton, 03 September 09, 12:05

Maximuscle by Total Media and Maximuscle Morrisons by Mediaedge:cia Nutella by Krow Communications Resolva ...

Sainsbury’s tries to seduce customers with ‘Spend and Save’ mailing

By Lucy Fisher, 02 December 08, 11:30

, Tesco by 18.8 per cent, Sainsbury's by 21.3 per cent and Morrison's by 15.2 per cent, according ...

Sainsbury loses grip on south-eastern heartland

By Lucy Fisher, 11 November 08, 11:30

foothold in the northern counties dominated by ASDA and Morrisons, it is now fighting for share on its own ...

Claydon Heeley win abuse prevention task

By by Claire Billings, 05 March 08, 10:50

Morrison, head of communications at the ISA, said: The scheme is about helping to prevent abuse and has ...

The Knowledge

05 February 08, 12:00

spend on doors drops and press, outstripping both of its closest rivals, Morrisons and Tesco. Furniture ... the second largest spend on the medium. Morrison spent nothing on direct mail, as it focused most of its ... .85 Morrisons 4.86 3.07 0.03 N/A N/A 2.72 10.68 Tesco 4.21 2 ...

The Knowledge: Direct Stats

05 February 08, 12:00

Morrison 0.23 British Gas 0.21 Lidl UK ...

Case Study: Waitrose

07 March 06, 12:00

Brief: To ensure that regular shoppers at Morrisons and Safeway stores continued to shop ... Target audience: John Lewis and Waitrose cardholders, warm contacts from the Waitrose marketing database and cold prospects living in the vicinity of the stores. Supplier Acxiom When Waitrose bought 18 Safeway and one Morrisons store in the Midlands and South West, it faced two challenges ...

Good & Bad

07 March 06, 12:00

BHD/TBWA - The agency has been appointed to handle United Co-operative's customer service initiatives, even though it already works for rival supermarket Morrisons. CALL CENTRES: The number of people employed by the call centre industry grew by five per cent last year, according to a report ...