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Meet the Client: Michael Bates, Morrisons
Michael Bates is marketing director at supermarket chain Morrisons ... Brand controlled? Morrisons. What are your main priorities over the next 12 months ... of Morrisons' share of the competitive supermarket business in the past year? Econometric analysis has proven ... strategy adapt to the economic slump in 2009? Continue to invest in Morrisons reputation for unbeatable ...
Meet the strategists
, Morrisons, Nintendo, Specsavers and COI How can you get real insight into consumer behaviour? If a ...
Haymarket secures stake in Wanderlust
who founded the company with her late husband Paul Morrison in 1993. The magazine and website ... later this month, was conceived on the back of an aeroplane sick bag by Hughes and Morrison, who wanted ...
Mediaedge:cia wins coveted Fresh Media award
planning and buying in Manchester last night (Thursday), for its work with Morrisons.
Press, not TV, is key to Audi success
Client: Audi Agency: MediaCom Lead planners: Anthony Morrison, Sonya Arthur Strategy The A4's target market is the affluent, career-focused, 40-something male. About 65% of A4 drivers are company car drivers, so a good deal of time is spent in their vehicles. The strategy was based on reaching ...
Q magazine unveils a new look for its November issue
The new look, which will hit the news-stands on 30 September, will feature several new elements including: The Q Challenge, where Q puts artistes to task. In the November issue, singer James Morrison is asked to earn more than 20 by busking on the streets of Birmingham. Another new feature is The Q Hero ...
This Is What I Do: Adam Eagle, Turner Media Innovations
where you are? Paul Morrison, former managing director of KLP Euro RSCG, taught me to think ...
TV ads dominate effectiveness awards shortlist
) followed by out of home (15). Among those vying for an award are household brands Morrisons, Marmite ...
Industry reaction - Reasons to be cheerful despite current flat ad trading
in the press at the moment are firms such as Morrisons pushing its own ranges. What we'll see now is fast ...
Universal McCann leads the way in radio awards
Title: Win a Trip to Space Entrant: Anthony Morrison Grand Prix Agency: Universal McCann Advertiser ...
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