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Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca ... Morrisons will launch a range of healthier products developed by its chefs and nutritionists. More than 300 ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

, which aggregates results from November 2010 to October 2011, shows clear winners (Morrisons, Marks ... . It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... . Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ...

Seabrook Crisps to launch bread crisps in Morrisons

By John Reynolds, 28 November 11, 12:09

, which will launch in Morrisons, supported by a sampling campaign. ... Seabrook Bread Crisps will launch in 250 Morrisons stores, ahead of an expected wider rollout next year in other supermarkets. The breaded crisps are available in four variants: Farmer Fred's Cheddar ... , and Saucy Sue's Tangy. The snack will be priced at 1.69 for a 100g drum in Morrisons, which will also ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

. Morrisons Morrisons has made great strides this year in modernising its business. It has ... Morrisons performs against its three main rivals this Christmas. O2 ...

KFC becomes first fast-food chain to win Red Tractor stamp

By Ben Bold, 09 June 11, 08:16

, Morrisons and John Lewis have Red Tractor endorsement. Chris Fells, KFC's head of food, said: "At KFC we ...

Editor's comment: The power behind marketing

By Noelle McElhatton, 18 May 11, 08:00

at brands such as Virgin Media and Morrisons. A more confident market - there are 28 new entries - has ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

and the usual big advertisers, companies such as Lidl, Aldi and Morrisons came in with lots of money, creating a ...

Sainsbury's mulls rollout of sandwich store format to 200 sites

By John Reynolds, 28 February 11, 11:44

for the major supermarkets with Morrisons and Asda also considering smaller format stores. Sainsbury ...

Reality check: August

By Campaign Staff, 23 September 10, 10:40

However, when it came to the most remembered ad, Morrison's activity for its range of meat ... . Most remembered ads Rank Brand Ad Creative Agency Index 1 Morrisons ... Red Brick Road 157 5 Morrisons Offers - fish DLKW Lowe 150 6 ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Spencer The painfully slow process that led to the appointment of Morrisons' Marc Bolland as successor ... -executive chairman - will want to stay is a question only he can answer. 22. Angus Maciver, Morrisons Morrisons' former chief executive, Marc Bolland, has been largely credited with the supermarket's turnaround ...