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Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...

Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology

By John Reynolds, 05 March 12, 11:48

Unilever, Morrisons and Mercedes are among those brands trialling the use of Near Field ... app from their phones to access the tailored content. Unilever, Mercedes and Morrisons ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

. Morrisons Morrisons has made great strides this year in modernising its business. It has ... Morrisons performs against its three main rivals this Christmas. O2 ...

A Social Adventure: why events need social media

By Nicola Clark, 14 September 11, 12:00

Morrison, account director at RPM, which oversees the Strongbow account, says the big challenge ... to Morrison, calls for a shift in thinking and instead of viewing festivals as a platform, the marketing ...

Trading places: this week's people moves

By Ben Bold, 24 June 11, 08:00

of head of development at Morrisons . Micklethwaite, who had been with Arla for more than a decade, will report to own-brand director Belinda Youngs , who joined Morrisons from Canadian retailer Sobeys ...

Editor's comment: The power behind marketing

By Noelle McElhatton, 18 May 11, 08:00

at brands such as Virgin Media and Morrisons. A more confident market - there are 28 new entries - has ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

and the usual big advertisers, companies such as Lidl, Aldi and Morrisons came in with lots of money, creating a ...

T-Mobile 'welcome home' by Saatchi & Saatchi

04 November 10, 12:17

, Comin Home Baby by Mel Torme, Return of the Mack by Mark Morrison, I am the Passenger by Iggy Pop ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Spencer The painfully slow process that led to the appointment of Morrisons' Marc Bolland as successor ... -executive chairman - will want to stay is a question only he can answer. 22. Angus Maciver, Morrisons Morrisons' former chief executive, Marc Bolland, has been largely credited with the supermarket's turnaround ...

Boots replaces M&S as most reputable UK company

By Joe Thomas, 05 May 10, 12:26

companies in the top 10 include Cadbury, Morrisons and Rolls Royce Aerospace. Retailers performed well ... in supermarkets, Morrison's beat Sainsbury and Tesco. In broadcasting, the BBC came ahead of ITV and BSkyB ... Morrison Supermarkets United Biscuits Tate Lyle ...