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Daily deal site DiscountVouchers.co.uk hires Rooster PR

By Sara Luker, 25 May 12, 09:04

up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

.' Managing complexity Creating this content, and managing the feedback, is now a big task. At Sainsbury ...

Where are the Jubilee commercials?

24 May 12, 08:00

, Sainsbury's is marking the Jubilee weekend with a festival of music and entertainment in London's Hyde Park ... well with Sainsbury's given its South-East-biased distribution." "There are good examples ...

Sainsbury's rapped by ad watchdog after Asda complaint

By Matthew Chapman, 23 May 12, 09:16

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda. ... issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate. Sainsbury's responded that the stores participating in the scheme accounted for 70% of its total in ...

Think BR: Understanding big data

By Matt Barnett, 23 May 12, 08:00

retailers have right now. WalMart currently processes one million transactions every hour. And Sainsbury ...

Anthony Hilton: Tesco loses out in likeability stakes

By Anthony Hilton, 17 May 12, 08:00

One has to be struck by the contrasting treatment of Tesco and Sainsbury's in recent weeks ... . The mismatch is even more obvious when compared with the treatment meted out to Sainsbury's, where the chief executive Justin King got all the praise Tesco missed. Sainsbury's is a fraction of the size of Tesco, so ...

Store brands gain ground on national brands

By Heather McCarthy, 15 May 12, 08:30

retailers have launched higher-priced lines, such as Sainsbury s Taste the Difference range. However ...

College Group hires Kreab Gavin Anderson's Rupert Trefgarne

By Alec Mattinson, 14 May 12, 03:55

affairs at J Sainsbury and headed public affairs at airport operator BAA. ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

convenience basis. Sainsbury s campaigns like Love your Leftovers and more recently Live well for less ... , so I d expect their gains to be small if anything at all. Initials Marketing works with Sainsbury ... Essentials in 2009 for the same reason, and Sainsbury s have credited their Taste the Difference and Basics ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

Christmas also saw the supermarket dropping its double Clubcard points initiative. Sainsbury s attacked ... with the other". Tesco's removal of its double Clubcard points will save it 350m, according to Sainsbury ...