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Daily deal site DiscountVouchers.co.uk hires Rooster PR

By Sara Luker, 25 May 12, 09:04

up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

.' Managing complexity Creating this content, and managing the feedback, is now a big task. At Sainsbury ...

Where are the Jubilee commercials?

24 May 12, 08:00

, Sainsbury's is marking the Jubilee weekend with a festival of music and entertainment in London's Hyde Park ... well with Sainsbury's given its South-East-biased distribution." "There are good examples ...

Sainsbury's rapped by ad watchdog after Asda complaint

By Matthew Chapman, 23 May 12, 09:16

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda. ... issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate. Sainsbury's responded that the stores participating in the scheme accounted for 70% of its total in ...