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How social media is removing the barriers between corporate and consumer brands

By Cathal Smyth, 14 May 12, 08:00

7 Reckitt Benckiser J Sainsbury BP J Sainsbury BAE Systems 8 Aviva ... J Sainsbury Rolls-Royce Group Royal Dutch Shell 51 73,122 11 ... Benckiser J Sainsbury 31 + 33,88 3,637 9 British Sky Broadcasting Group ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

come from Tesco and Sainsbury's, so they are familiar with the good-better-best tiering of own ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

across its entire product range, while Sainsbury's announced in February it was extending its long ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music ... The new service will be hosted on a Sainsbury s entertainment website and provides customers ... at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our existing range of CDs, games, film and books catalogue." Sainsbury's created the download service in ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

each received four nominations, while Sainsbury s has received three. The judging panel, chaired ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... Hiscox VCCP John Lewis adam eve McDonald s Leo Burnett Sainsbury s Abbott Mead Vickers ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

By Sarah Shearman, 30 April 12, 09:45

this week in Tesco store. Retailers including Sainsbury's and Asda will also stock the product in the coming ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

, with Sainsbury's, Comet, Tesco Direct and Debenhams all participating at launch, with plans in place to roll out ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

. Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby ... users to send in their own tips, stories and Sainsbury's product recommendations. There is also a ... to the exact stage of pregnancy or child development of its members. Sainsbury's collects the children ... ". Sainsbury's is hoping to drive sales with its renewed focus on Little Ones by focusing on hundreds ...