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Sainsbury's rapped by ad watchdog after Asda complaint

By Matthew Chapman, 23 May 12, 09:16

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda. ... issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate. Sainsbury's responded that the stores participating in the scheme accounted for 70% of its total in ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have ... Pre-tax profits fell 3.3% to 799m for the year to 17 March, although on Sainsbury's preferred underlying measure, pre-tax profits climbed 7.1% to 712m. Sainsbury's claims the above ... and Morrisons begin to falter . Sainsbury's is attributing its strong performance to marketing initiatives ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music ... The new service will be hosted on a Sainsbury s entertainment website and provides customers ... at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our existing range of CDs, games, film and books catalogue." Sainsbury's created the download service in ...

ASA appoints P&G's Donnelly and Sainsbury's Bookbinder

By Arif Durrani, 30 April 12, 08:53

Donnelly is the corporate marketing director at Procter Gamble for the UK and Ireland, and will sit on both the non-broadcast and broadcast councils as an industry member. Bookbinder is director of Sainsbury Family Charitable Trusts, a management and advisory role in the UK's largest charitable family ...

Sainsbury's Bank 'rainbows' by AMV BBDO

24 April 12, 02:33

Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.

Sainsbury's Bank 'Annabel and Andrew' by AMV BBDO

16 April 12, 02:21

director Jamie Maule-Ffinch have created an online campaign to launch Sainsbury's Bank's Facebook page.

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby ... users to send in their own tips, stories and Sainsbury's product recommendations. There is also a ... to the exact stage of pregnancy or child development of its members. Sainsbury's collects the children ... ". Sainsbury's is hoping to drive sales with its renewed focus on Little Ones by focusing on hundreds ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

By Daniel Farey-Jones, 04 April 12, 12:01

Nearly a year after Sainsbury's first promised it could feed families for £50 per week ... of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury ... websites in March last year , but also to the fact that the Sainsbury s case involved a very technical ... supermarkets often complain about each others claims, none of Sainsbury s competitors took exception ...

Morrisons eyes Sainsbury's 30-year 'Good food' strapline

By Rachel Barnes, 03 April 12, 08:30

Sainsbury's former 'Good food costs less' strapline. ... fresh , with 'Eat Fresh, Pay Less' and 'Great British Pricecrunch' currently in use. A Sainsbury ... it shows a lack of originality. We couldn t possibly say. The Sainsbury s slogan, first used in 1959 ...

Sainsbury's to sponsor Diamond Jubilee beacons

By Matthew Chapman, 27 March 12, 12:05

Sainsbury's will help spread the Queen's Diamond Jubilee celebrations beyond London by sponsoring ... them for their lighting ceremony celebrations. Sainsbury's also says it will contact beacon party ... . Sainsbury's is already supporting a number of events over the Jubilee weekend, including Sainsbury's Jubilee ... , where two boats will carry Sainsbury's guests and colleagues. The retailer is also the lead corporate ...