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Close-Up: Football turns to advertising to win over fans

By Matt Williams, 26 March 10, 12:00

their clubs in the same way as they do other brands. "If you don't like Tesco, you'll go to Sainsbury's," Falk ...

Diary: What a cheeky Monkey

12 March 10, 12:00

But this isn't just a case of pure exhibitionism; Monkey is actually doing his bit for charity by taking part in Sainsbury's Sport Relief Mile during Sport Relief Weekend next week. The fame-hungry Monkey doesn't get his kecks off for nothing, though - he wants 500,000 fans on Facebook before he ...

Media Forum: Is SeeSaw strategy sound?

19 February 10, 12:00

and supported by advertising. Cadbury, Nivea and Sainsbury's were among the first major advertisers to buy ...

Close-Up: The Advocates - Advertising gives KFC a new-found confidence

By John Tylee, 19 February 10, 12:00

the chicken to be found in Waitrose or Sainsbury's. Not a lot of people may know that but, as Tilling explains ...

Close-Up: Delivering a knockout punch at the IPA

19 February 10, 12:00

Sainsbury's role as "thought leader" in grocery retailing with the "every little helps" campaign. Probably ...

Media: Things we like

29 January 10, 12:00

of place on the set of Abigail's Party? First, Sainsbury's Be Good To Yourself and now Argos. Apparently ...

Media: Things we like

15 January 10, 12:00

for the Premier League of Darts to begin next month. AND ONE THING WE DON'T ... New Sainsbury's packaging We are upset by Sainsbury's decision to redesign its "Be Good To Yourself" healthy eating range of foods ...