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Where are the Jubilee commercials?

24 May 12, 08:00

, Sainsbury's is marking the Jubilee weekend with a festival of music and entertainment in London's Hyde Park ... well with Sainsbury's given its South-East-biased distribution." "There are good examples ...

Sainsbury's rapped by ad watchdog after Asda complaint

By Matthew Chapman, 23 May 12, 09:16

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda. ... issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate. Sainsbury's responded that the stores participating in the scheme accounted for 70% of its total in ...

Marketing spend to increase in 2012, indicates survey

By Matthew Chapman, 11 May 12, 09:26

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

Is it worth an incumbent repitching?

10 May 12, 08:00

the odds to retain the 47 million Sainsbury's account in 2005, AAR research showed that just 5 per cent ... , do you have the resources to put a fresh team on the case? AMV did so when it defended the Sainsbury ... BBDO's successful defence of Sainsbury's is a classic example and shows that it's often worth having a ...

ASA appoints P&G's Donnelly and Sainsbury's Bookbinder

By Arif Durrani, 30 April 12, 08:53

Donnelly is the corporate marketing director at Procter Gamble for the UK and Ireland, and will sit on both the non-broadcast and broadcast councils as an industry member. Bookbinder is director of Sainsbury Family Charitable Trusts, a management and advisory role in the UK's largest charitable family ...

How the Tesco brand lost its value

19 April 12, 08:00

, it was another. Morrisons took on the mantle of fresh food supplier to the stars. Sainsbury's had a cheeky ... . Sainsbury's, for example, wants us all to live well for less. Waitrose wants us to feel part ... threatens its margins. But it's not just the economy and the Sainsbury's of this world ...

Diary: Pearman's on the pull

12 April 12, 08:00

So when Abbott Mead Vickers BBDO decided to engage in one to raise money for Sport Relief, all the contenders hoped the agency boss would be on their end of the rope. The contest, which took place outside a pub near AMV's office in Marylebone, was between its BT and Sainsbury's teams, and so tested loyalties ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

By Daniel Farey-Jones, 04 April 12, 12:01

Nearly a year after Sainsbury's first promised it could feed families for £50 per week ... of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury ... websites in March last year , but also to the fact that the Sainsbury s case involved a very technical ... supermarkets often complain about each others claims, none of Sainsbury s competitors took exception ...