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Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco, Sainsbury s, Morrison s and the Co-op. Edward Garner, communications director at Kantar, said: "We re ...

Contact Centre Leagues 2010

By Melanie May, 05 May 10, 12:00

to Sainsbury's, which outsources to contact centre company Teleperformance. When heavy snowfall meant ... calls and providing real-time anecdotal feedback every couple of hours,' explains Sainsbury's contact ... to offer, it's no good.' At Sainsbury's, Molina also believes in empowering agents and is heavily ...

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

segment that will repay your lavish attentions. Think Waitrose vs Sainsbury's and Tesco. Strategy four ...

Selling with the enemy

By John Reynolds, 20 April 10, 12:01

before, for example between M S and Sainsbury's. According to some commentators, while a stand-out piece ... for Sainsbury's, which he says pushed up rivals' sales, forcing the retailer to 'get smarter' and tailor its ads ...

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

.' Coming up Sainsbury's just failed to enter the UK's Top 100 online advertisers table despite ...

Direct marketing and sales promotion leagues 2010

By Richard Abbott, 30 March 10, 12:00

%. Clients include: Nissan, Unilever, Sainsbury s The Marketing Store Worldwide Founded 1987. Managing ... %. Clients include: Tourism Ireland, Littlewoods, Sainsbury's Bank Meteorite Marketing Founded 1999 ...

Among the contenders

By Richard Abbott, 23 March 10, 12:01

will be the coveted Grand Prix, won last year by Sainsbury's for its remarkable turnaround strategy. The Marketing ... Sporting Chance Innocent Drinks Innocent Big Knit 2009 Sainsbury's Sainsbury's Red Nose Day 2009 Teenage Cancer Trust Shunburn International Brand ...

Mark Kleinman on marketing and the City: A different sort of ROI

By Mark Kleinman, 23 March 10, 12:00

with Sainsbury's in 2001. It was not a success, and the potential for a full merger slipped away largely because ...

Profile: Gwyn Burr, customer director at Sainsbury's

By Joe Thomas, 17 March 10, 12:00

Gwyn Burr, customer director at Sainsbury's, can take a large measure of credit for the retailer ... Five years ago Sainsbury's was in big trouble - a fact that the supermarket's customer director ... sustainable position.' Since then, the turnaround in Sainsbury's fortunes has been little short ... doors in the seven days leading up to 25 December, made last Christmas Sainsbury's busiest on record ...