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Tesco growth harming public image, says poll

, Sainsbury's and Morrisons. The results could confirm that the campaigns of various organisations ... attempting to soften their image. For example, Sainsbury's this week hired ex-BBC News anchor Anna Ford as a non-executive board director, to focus on 'anything of public interest'. A Sainsbury's spokeswoman ...

Sainsbury's holds pitch for consumer fightback

LONDON - Sainsbury's is locked in talks with agencies to convince consumers it is back on track ... Sainsbury's great again'. It has shortlisted five agencies to hammer home 'strong consumer messages' as part of its 'Try Something New Today' strategy. Sainsbury's unveiled its interim results this Wednesday ... are in the early stages of bringing in an agency to complement our in-house team.' Sainsbury's has just ...

Premier's Pot Noodle and Crosse & Blackwell bear brunt of 'cancer dye' press

96 mentions), enabling direct comparison with brands such as Pot Noodle. Sainsbury's, Waitrose ...

Clarion lands remit to replace MS&L on Nectar PR

was launched by Sainsbury's, BP, Debenhams and Barclaycard three years ago. Two other undisclosed agencies ... on a freelance basis, having now left MS&L. Last year, Sainsbury's said it would cut back Nectar ...

Tesco regains top place in reputation list from Next

positive comparison with major rival Sainsbury's. Shepherd said: "It seems that every time someone writes a negative story about Sainsbury's, Tesco gets a good mention." He said stories about Sainsbury ...

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