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Vocanic names Harris for client engagement role
SINGAPORE - Vocanic has hired former Sainsbury marketer Clark Harris to the newly-created position ... He will be responsible for developing word-of-mouth marketing programmes for clients such as Heineken, Discovery and StarHub. Harris most recently headed experiential brand marketing for Sainsbury s, a UK supermarket chain. ...
FACING ADVERTISING REALITY: In Asia, celebrity advertising is widespread as consumers tend to take notice of such ads and product recall is likely to be higher, but there are pitfalls. Jo Bowman reports
the advertisers may have liked. In Britain, celebrity chef Jamie Oliver became the face of Sainsbury ... , depending on its nature, may actually help. In the case of Oliver and Sainsbury's, his comments fit ...
FACING ADVERTISING REALITY: In Asia, celebrity advertising is widespread as consumers tend to take notice of such ads and product recall is likely to be higher, but there are pitfalls. Jo Bowman reports
the advertisers may have liked. In Britain, celebrity chef Jamie Oliver became the face of Sainsbury ... , depending on its nature, may actually help. In the case of Oliver and Sainsbury's, his comments fit ...
FORM AS MUCH AS FUNCTION: Design and packaging make the difference between standing out and disappearing into the clutter. Atifa Hargrave-Silk finds that the economic slump has actually reinforced the importance of design
and beams. In grocery retailing, the UK supermarket groups Tesco and Sainsbury have been very influential ...
FORM AS MUCH AS FUNCTION: Design and packaging make the difference between standing out and disappearing into the clutter. Atifa Hargrave-Silk finds that the economic slump has actually reinforced the importance of design
and beams. In grocery retailing, the UK supermarket groups Tesco and Sainsbury have been very influential ...
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