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Innocent introduces smaller smoothie bottles

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 09:05

" of fruit and fit into Sainsbury's and Tesco's lunchtime meal deals. ... ml smoothie as part of meal deals in Sainsbury's and Tesco, we're able to give consumers a healthy ...

Industry verdict: Tesco was right to ditch Value range

05 April 12, 11:07

is respected. They ve got new-news around value now. Other grocery brands such as Waitrose and Sainsbury ... while ago. It s interesting that Morrison s are also relaunching their value end, as Sainsbury s did ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

. Here, at least, brands will be able to shout about their sponsorship. Sainsbury's, a key sponsor ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Sector analysis: Customer publishing

By Mike Fletcher, 04 April 12, 02:45

in earned media strategies. "Take Sainsbury's for example. We created a Little Ones club which has half a ... the editorial expertise to design and produce a glossy magazine for Sainsbury's and you won't find a social ...

Tesco ditches 20-year Value range and replaces it with Everyday Value

By John Reynolds, 04 April 12, 12:45

and the Sainsbury's Basics range. Follow John Reynolds on Twitter @johnreynolds10 ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

By Daniel Farey-Jones, 04 April 12, 12:01

Nearly a year after Sainsbury's first promised it could feed families for £50 per week ... of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury ... websites in March last year , but also to the fact that the Sainsbury s case involved a very technical ... supermarkets often complain about each others claims, none of Sainsbury s competitors took exception ...

Morrisons eyes Sainsbury's 30-year 'Good food' strapline

By Rachel Barnes, 03 April 12, 08:30

Sainsbury's former 'Good food costs less' strapline. ... fresh , with 'Eat Fresh, Pay Less' and 'Great British Pricecrunch' currently in use. A Sainsbury ... it shows a lack of originality. We couldn t possibly say. The Sainsbury s slogan, first used in 1959 ...