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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

.' Managing complexity Creating this content, and managing the feedback, is now a big task. At Sainsbury ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

each received four nominations, while Sainsbury s has received three. The judging panel, chaired ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... Hiscox VCCP John Lewis adam eve McDonald s Leo Burnett Sainsbury s Abbott Mead Vickers ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

-schmaltzed by Sainsbury's? No, there has to be that emotional connection. We are not after schmaltz with our campaigns ...

Media360: Pictures from the gala dinner and evening event

By Jeremy King, 13 June 11, 03:46

; Sainsbury's head of national advertising Tom Hampson, and Tata Global Beverages regional president UK ...

Media360: Pictures from the conference

By Jeremy King, 10 June 11, 12:08

, CEO, Channel 4; and Tom Hampson, Sainsbury's head of national advertising. Read the latest news ...

All about...The Mail on Sunday

By Alasdair Reid, 02 June 11, 12:01

brands on the high street, including Tesco, Morrisons, Waitrose, John Lewis, BP, Boots, Sainsbury ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

on blogs and driving ecommerce. Cristofoli's retail experience is vast, with Sainsbury's also featuring ...

British Gas signs deal with Nectar

By John Reynolds, 29 September 10, 03:20

benefit the utility company's customers with money-off offers at Sainsbury's and Homebase. ... The utility group has become the latest company to be part of the loyalty programme, joining the likes of Sainsbury's and American Express. British Gas will replace EDF Energy next year, ending a seven-year association. As part of the deal, British Gas will offer its customers several ways ...

Power 100: Next Generation

By Nicola Clark, 02 June 10, 12:00

.' Favourite campaigns: Nike 'Community' and Nike+ JO TASKER 25, DIRECT MARKETING MANAGER, SAINSBURY'S Before the energetic Tasker joined Sainsbury's, she had never been to London, and leaving Liverpool ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

on the stock market is clearly Thomas' most important measure of marketing success. 2. Gwyn Burr, Sainsbury ... pride - and King vindication - in how she has transformed perceptions of Sainsbury's through her ...