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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

each received four nominations, while Sainsbury s has received three. The judging panel, chaired ... Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... Hiscox VCCP John Lewis adam eve McDonald s Leo Burnett Sainsbury s Abbott Mead Vickers ...

ASA appoints P&G's Donnelly and Sainsbury's Bookbinder

By Arif Durrani, 30 April 12, 08:53

Donnelly is the corporate marketing director at Procter Gamble for the UK and Ireland, and will sit on both the non-broadcast and broadcast councils as an industry member. Bookbinder is director of Sainsbury Family Charitable Trusts, a management and advisory role in the UK's largest charitable family ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

By Gemma Charles, 27 March 12, 04:00

), former director of brand communications at Sainsbury's, said: 'My ideal is you take good marketers ...

How brands are innovating their way out of the 'squeezed middle'

By Nick Hughes, 23 March 12, 09:00

that these offerings are being squeezed from both premium and value ends. In Q4 2011, for example, both Sainsbury ... in 2010 and continuing last year with its mid-tier range, now called By Sainsbury's. Asda, too, has ... at Verdict Research. It also suggests that Asda and Sainsbury's believe the battle for the middle ground ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

-Church, director of brand communications at Sainsbury's. ...

Think BR: Make sustainability the icing on your product's cake

By Jonathan Weeks and Laura Furniss, 06 January 12, 08:30

responsibly. Unilever is not alone. Sainsbury's joined the company in launching the Consumer Futures ... . Justin King, Sainsbury's chief executive, said: "Sustainability will continue to rise higher up ... of the research have helped Sainsbury s pull together its 20 by 20 sustainability plan (20 sustainability ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... - O2 VCCP/ Zenith Optimedia 9 125 16.09 60 12 5 Sainsbury ... Sainsbury's AMV BBDO/ PHD 56 19.01 2011 29.96 57.59 7= 1 Morrisons ...

Boots rolls out personalised promotions at till

By Matthew Chapman, 08 December 11, 01:44

as an individual". Other retailers innovating with technology at the till include Sainsbury's , which gives ...

Field marketing: Your brand in their hands

By David Benady, 09 November 11, 12:00

. It enables brands to upload tasks - say, to check 100 Sainsbury's stores to see whether a particular DVD ...

Consumers are 'crying out' for choice, says Sainsbury's chief

By Loulla-Mae Eleftheriou-Smith, 13 October 11, 08:55

Justin King, chief executive of Sainsbury's, believes consumers are "crying out" for clarity about ... s King. The Sainsbury's leader believes all retailers need to provide clarity for consumers when ... : "The difference for Unilever and Sainsbury's is that we have mainstream brands in our portfolio ...