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Sainsbury's rapped by ad watchdog after Asda complaint

By Matthew Chapman, 23 May 12, 09:16

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda. ... issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate. Sainsbury's responded that the stores participating in the scheme accounted for 70% of its total in ...

Think BR: Understanding big data

By Matt Barnett, 23 May 12, 08:00

retailers have right now. WalMart currently processes one million transactions every hour. And Sainsbury ...

Anthony Hilton: Tesco loses out in likeability stakes

By Anthony Hilton, 17 May 12, 08:00

One has to be struck by the contrasting treatment of Tesco and Sainsbury's in recent weeks ... . The mismatch is even more obvious when compared with the treatment meted out to Sainsbury's, where the chief executive Justin King got all the praise Tesco missed. Sainsbury's is a fraction of the size of Tesco, so ...

Store brands gain ground on national brands

By Heather McCarthy, 15 May 12, 08:30

retailers have launched higher-priced lines, such as Sainsbury s Taste the Difference range. However ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

convenience basis. Sainsbury s campaigns like Love your Leftovers and more recently Live well for less ... , so I d expect their gains to be small if anything at all. Initials Marketing works with Sainsbury ... Essentials in 2009 for the same reason, and Sainsbury s have credited their Taste the Difference and Basics ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

Christmas also saw the supermarket dropping its double Clubcard points initiative. Sainsbury s attacked ... with the other". Tesco's removal of its double Clubcard points will save it 350m, according to Sainsbury ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

come from Tesco and Sainsbury's, so they are familiar with the good-better-best tiering of own ...

Marketing spend to increase in 2012, indicates survey

By Matthew Chapman, 11 May 12, 09:26

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have ... Pre-tax profits fell 3.3% to 799m for the year to 17 March, although on Sainsbury's preferred underlying measure, pre-tax profits climbed 7.1% to 712m. Sainsbury's claims the above ... and Morrisons begin to falter . Sainsbury's is attributing its strong performance to marketing initiatives ...