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How Ikea smartened up its image through ads
The 2011 Cannes Advertiser of the Year once saw Argos as a competitor. Katherine Levy looks at how it changed its persona.
From 'middle-class grocer' to quality provider
The Waitrose managing director, Mark Price, reveals how the chain plans to sell good food to more people.
Close-Up: Bringing a touch of colour to the world
The people behind Euro RSCG's 'Let's colour' campaign for Dulux explain how it was done.
Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009
LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.
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