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Kids' schemes go head to head

By James Quilter, 19 November 08, 10:20

Tesco and Sainsbury's are squaring off for a loyalty fight by launching their vouchers for schools against each other for the first time next year.

In-Store Marketing: The costs of misredemption

By Patrick Dye, 02 October 08, 09:30

Brands lose out when customers use coupons that don't match the contents of their shopping basket. Marketers want retailers to tackle the problem, so why are big supermarkets indifferent about it?

Editorial: Why coupons haven't come into their own

By Bhavna Mistry, Editor, 02 October 08, 09:30

A year is a long time in marketing, especially if you've been out of the game for the duration, as I have. So it's with perverse comfort I come back to the Institute of Sales Promotion's perennial - a...

Campaign of the month: IKEA Family

By Gary Rapps, Joint chairman, Toucan, 02 October 08, 09:30

I have always had a soft spot for IKEA (and a few headaches from it), probably due to the fact that we purchased our first desks there when Toucan was born.

Promotion works - Samsung

02 October 08, 09:30

Client: Samsung Agency: TRO Timing: July-August 2008 Budget: Undisclosed Objectives: To boost awareness of the new Tocco touchscreen phone and drive customer prospects to retail stores. Strateg...

Live Issue: Bargain hunters call the shots

By Stuart Derrick, 01 October 08, 12:00

Brands will have to adapt as consumers faced with tough economic times turn to hard discounters.

In-Store Marketing: Retailers look inward for support

By Stuart Derrick, 02 September 08, 03:30

Some of the high street's biggest names are relying on the loyalty of their staff in uncertain times.

Campaign of the month - The Argos "gos team"

By John Wringe, Marketing director, The Mall, 02 September 08, 03:00

We all do it, I'm sure. Log on first thing in the morning with anticipation and excitement for the day's emails, before casting your eyes down the list of unsolicited messages that have somehow found ...

Editorial: The integrated riddle

By James Quilter, Deputy editor, 02 September 08, 03:00

Every agency you meet wants to speak about its breadth of talent, strategic thinking and experience of different media. That it is, in short, integrated. And although a lot of other agencies say the s...