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Harvey Nichols struggles to define retail image
One year after launching in Hong Kong, few would have predicted that UK department store Harvey Nichols would struggle in its bid to make headway among the city’s affluent consumers.
India braces for a retail revolution
Marketers are rethinking strategies as consumers change the way they shop, says Rajiv Banerjee
Change of tactics paying off in China
Brands which can deal with the mainland’s hair-raising pace will emerge winners.
Face matters more than actor’s ability in Asia
It’s no secret: the Thais know their TVCs. In recent years, Thai creative spots have dominated Asia’s global metal haul. And not just on the strength of their ideas or art direction.
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